# Treasure Hunter

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/treasure-hunter

- Industry: Media
- Headquarters: Seoul, South Korea
- Website: www.treasurehunter.co.kr
- Total disclosed funding: $15M
- Latest round: Series C (May 5, 2021)
- Investors on record: 12

## About

Treasure Hunter is a South Korean company specializing in creator management and incubation systems aimed at fostering the growth of influencers across various tiers, from micro to mega influencers.Founded in 2015 in Seoul, South Korea, Treasure Hunter operates as an influencer management firm focused on the advertising collaborations of creators. The company raised KRW 1.99 billion in Series C funding on May 5, 2021. It is led by CEO Jae-Ryong Song, while the founder, Gitchee Goo, has a history in the digital marketing space. Treasure Hunter is not known to have any subsidiaries or relationships with parent companies.Treasure Hunter specializes in creator management and incubation systems aimed at fostering the growth of both emerging and established creators, ranging from micro to mega influencers. Their core offerings include an integrated platform for channel development and tailored management services designed to optimize the creators' advertising collaborations. This platform serves to match brands with suitable influencers, facilitating effective new media marketing solutions that leverage influencer relationships to enhance brand visibility and engagement. The company targets a diverse clientele, including brands across various sectors seeking influencer-based marketing strategies, as well as creators who benefit from professional management tailored to their specific channels. Treasure Hunter's services are primarily focused within the South Korean market, extending to international brands looking to engage with local audiences through innovative digital marketing approaches.In the most recent year, Treasure Hunter reported a revenue of KRW 12,671,439, with an EBITDA of KRW -3,016,352. The company's revenue model is structured around partnerships and professional management services for creators and brands, generating income through collaboration agreements with brands that involve influencer marketing initiatives, with associated fees varying based on the engagement's scope.Following the Series C funding round on May 5, 2021, in which Treasure Hunter raised KRW 1.99 billion, the company plans to invest in upcoming products designed to enhance their creator management platform. They aim to expand their market reach beyond South Korea, specifically targeting Southeast Asia and North America by the end of 2023. The funds raised will facilitate the development of new services and support the company's geographic expansion efforts.

## Funding rounds

- Series C, May 5, 2021, $1.8M — SBI Investment Korea, Yuanta Investment, IBK Capital, Cornerstone Investment Partners, SB Partners, Protec Ventures, Solid One Investment, Ace Investment and Finance
- Series A, Aug 11, 2015, $14M — DSC Investment, SK Telecom, Four Thirty Three, Kolon Investment

## Investors

- DSC Investment (https://capitalatlas.ai/funds/dsc-investment) — Series A
- SK Telecom — Series A
- Four Thirty Three — Series A
- Kolon Investment (https://capitalatlas.ai/funds/kolon-investment) — Series A
- SBI Investment Korea (https://capitalatlas.ai/funds/sbi-investment-korea) — Series C
- Yuanta Investment (https://capitalatlas.ai/funds/yuanta-investment) — Series C
- IBK Capital (https://capitalatlas.ai/funds/ibk-capital) — Series C
- Cornerstone Investment Partners (https://capitalatlas.ai/funds/cornerstone-investment-partners) — Series C
- SB Partners — Series C
- Protec Ventures (https://capitalatlas.ai/funds/protec-ventures) — Series C
- Solid One Investment — Series C
- Ace Investment and Finance (https://capitalatlas.ai/funds/ace-investment-and-finance) — Series C