# Treasure Data

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/treasure-data

- Industry: Software
- Headquarters: Mountain View, US
- Website: www.treasuredata.com
- Total disclosed funding: $259M
- Latest round: Series D (Nov 3, 2021)
- Investors on record: 10

## About

Treasure Data, Inc. specializes in intelligent customer data management by offering a comprehensive platform that integrates diverse data sources to enable real-time personalization and customer insights.Founded in 2011 and headquartered in Mountain View, US, Treasure Data, Inc. provides a robust Intelligent Customer Data Platform (CDP) that integrates various data sources. The company was co-founded by Bill Tai and Kazuki Ohta. In November 2021, it raised USD 234 mn in venture funding led by Softbank Capital, participating investors included Carbide Capital. The funding will support innovations in CDP technology and facilitate global expansion. Over its history, the company has closed 7 deals, with the latest round being the significant funding in 2021.Treasure Data's core offering is its Intelligent Customer Data Platform (CDP), designed to integrate diverse data sources, including first-, second-, and third-party data, for delivering real-time, personalized customer experiences. The platform includes the Diamond Record, which unifies data streams for seamless activation and AI-enhanced precision. The AI Foundry serves as a harmonization layer for creating AI agents that scale strategic workflows. Their solutions are utilized by major clients such as Yum! Brands, including Taco Bell, KFC, and Pizza Hut, and are deployed across North America, Europe, and parts of Asia, catering to industries such as retail, healthcare, and financial services.Treasure Data employs a subscription-based revenue model, charging clients for access to its suite of services, including the Intelligent CDP and AI-driven applications. Revenue typically stems from annual contracts with tiered pricing based on data volume processed and features utilized. Their offerings, such as AI Decisioning and Real-Time Personalization, are designed for enterprises of all sizes, focusing on enhancing customer engagement and satisfaction. The company's revenue generation is supported by long-term partnerships with clients to foster ongoing relationships critical for growth in data management.In November 2021, Treasure Data, Inc. raised USD 234 mn in venture funding, led by Softbank Capital, to drive CDP innovation and accelerate global growth. The company plans to launch new products aimed at enhancing customer data integration and AI capabilities. Additionally, it seeks to expand its presence into new geographic markets, with specific focus on regions in Europe and Asia by the end of 2023, leveraging the recent funding to support these initiatives.

## Funding rounds

- Series D, Nov 3, 2021, $234M — Carbide Capital, SB Investment Advisers
- Series C, May 31, 2016, $12M — Sierra Ventures, SBI Holdings, Scale Venture Partners, IT-Farm Corporation, Dentsu, INCJ, AME Cloud Ventures
- Series B, Aug 26, 2015, $6M — Sierra Ventures, Scale Venture Partners, AME Cloud Ventures
- Series A, Jul 10, 2013, $7.7M — Sierra Ventures, IT-Farm Corporation
- Seed, May 10, 2013 — Heavybit

## Investors

- Heavybit (https://capitalatlas.ai/funds/heavybit) — Seed
- Sierra Ventures (https://capitalatlas.ai/funds/sierra-ventures) — Series A, Series B, Series C
- IT-Farm Corporation (https://capitalatlas.ai/funds/it-farm-corporation) — Series A, Series C
- Scale Venture Partners (https://capitalatlas.ai/funds/scale-venture-partners) — Series B, Series C
- AME Cloud Ventures (https://capitalatlas.ai/funds/ame-cloud-ventures) — Series B, Series C
- SBI Holdings — Series C
- Dentsu — Series C
- INCJ — Series C
- Carbide Capital — Series D
- SB Investment Advisers (https://capitalatlas.ai/funds/sb-investment-advisers) — Series D