# Trax Technology Solutions Pte.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/trax-technology-solutions-pte

- Industry: Software
- Headquarters: Singapore, Singapore
- Website: www.traxretail.com/
- Total disclosed funding: $924M
- Latest round: Series E (Apr 7, 2021)
- Investors on record: 10

## About

Founded in 2010 and based in Singapore, Trax Technology Solutions Pte. Ltd., operates as a software company that provides market data services for retailers and manufacturers. The company has offices in Brazil, the United States, China, the United Kingdom, Israel, Mexico, Japan, Hungary, France, Russia, and Australia and was founded by Dror Feldheim and Joel Bar-El. In November 2023, Trax Technology Solutions Pte. Ltd., raised USD 50 million in venture debt funding from investor Deutsche Bank.

The company's technology uses image recognition, deep learning, and data science to analyze all the data and images captured by mobile devices, fixed cameras, and robots that enable its customers to track and monitor their products on in-store shelves.

Trax Technology Solutions Pte. Ltd. plans to use its November 2023 venture debt funding to speed up its investment in Signal-Based Merchandising.

## Funding rounds

- Series E, Apr 7, 2021, $640M — BlackRock, Sony Innovation Fund, SB Investment Advisers, OMERS
- Series D, Jul 22, 2019, $100M — Investec, GIC, Hopu Investment Management, D.C. Thomson & Co. Ltd., Boyu Capital
- Series D, Jul 1, 2018, $125M — D.C. Thomson & Co. Ltd., Boyu Capital
- Series D, Dec 5, 2017, $59M — Warburg Pincus

## Investors

- Warburg Pincus (https://capitalatlas.ai/funds/warburg-pincus) — Series D
- D.C. Thomson & Co. Ltd. — Series D
- Boyu Capital (https://capitalatlas.ai/funds/boyu-capital) — Series D
- Investec (https://capitalatlas.ai/funds/investec) — Series D
- GIC — Series D
- Hopu Investment Management — Series D
- BlackRock (https://capitalatlas.ai/funds/blackrock) — Series E
- Sony Innovation Fund (https://capitalatlas.ai/funds/sony-innovation-fund) — Series E
- SB Investment Advisers (https://capitalatlas.ai/funds/sb-investment-advisers) — Series E
- OMERS — Series E