# Travelstart Online Travel Operations

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/travelstart-online-travel-operations-pty

- Industry: Travel & Leisure
- Headquarters: Cape Town, South Africa
- Website: www.travelstart.co.za
- Total disclosed funding: $40M
- Latest round: Series A (Feb 3, 2016)
- Investors on record: 2

## About

Travelstart is a South African online travel agency specializing in flight bookings and travel deals, catering to various customer segments including leisure and business travelers, while offering a user-friendly interface for simplified travel planning.Travelstart Online Travel Operations Pty LTD. operates as an online travel agency that facilitates flight bookings for travelers of all ages. Founded in 1999 and headquartered in Cape Town, South Africa, the company has undergone strategic pivots to enhance its online service offerings. It has received funding through 2 deals, with the latest being a Series A round in May 2019, where it raised USD 40.00 mn led by Amadeus Capital Partners.Travelstart is primarily focused on providing a comprehensive online platform for booking flights and travel deals. The company's core service includes facilitating flight reservations for adults, young adults, children, and infants, offering various cabin classes such as Economy, Premium, Business, and First Class. Travelstart caters to a diverse customer base that includes leisure travelers, business professionals, and families, aiming to simplify the travel booking process through its user-friendly interface. The platform is designed to address the common pain points of travel planning, such as price comparison, convenient booking, and customer support. Travelstart operates in multiple geographical markets, including South Africa, Sweden, and various other countries, enabling users to access affordable travel options worldwide.Travelstart generates revenue primarily through transaction-based bookings, where customers pay for flight reservations directly through its platform. The company’s revenue structure is centered around direct-to-consumer transactions, allowing individuals to book flights and potentially other travel-related services. Customers select their desired flights based on various parameters and finalize their bookings in exchange for a fee. The revenue model includes commissions from airlines and service fees associated with flight bookings, enabling Travelstart to maintain a position in the travel industry.Travelstart plans to leverage its recent funding raised in May 2019 to enhance its platform and introduce new services. The company aims to expand into more international markets, targeting regions in Europe and North America, with specific timelines for launch in the next 12 to 24 months. The additional resources will support the development of innovative travel solutions and improve customer engagement strategies.

## Funding rounds

- Series A, Feb 3, 2016, $40M — Amadeus Capital Partners, Mobile Telephone Networks (Proprietary) Limited

## Investors

- Amadeus Capital Partners (https://capitalatlas.ai/funds/amadeus-capital-partners) — Series A
- Mobile Telephone Networks (Proprietary) Limited — Series A