# Trakto.oi

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/trakto-oi

- Industry: Internet
- Headquarters: Maceio, Brazil
- Website: www.trakto.io
- Total disclosed funding: $0.1M
- Latest round: Angel (Aug 16, 2016)
- Investors on record: 1

## About

Trakto is a Brazilian company that provides an integrated platform aimed at large-scale content creation, enabling efficient management of branding materials and marketing campaigns.Founded in 2013 in Maceio, Brazil, Trakto specializes in digital content creation, with a focus on enabling businesses to create and manage marketing materials effectively. The company was established by Jorge Henrique and Paulo Tenorio, who have experience in the tech industry. Trakto has successfully completed a total of 10 deals, with the most recent funding round occurring on May 26, 2021. In this round, Trakto raised USD 1.3 mn from investors including Bossa Nova Investimentos and E3 Negócios, bringing the total amount raised to USD 1.3 mn and a current company valuation of USD 7.3 mn.Trakto offers an integrated platform for large-scale content creation, allowing businesses to create, edit, and manage branding materials efficiently. The platform features the Trakto editor, enabling users to upload design materials in PDF format or use built-in tools for generating various assets, including static advertisements and videos. Users can define variable elements such as images, texts, colors, and fonts, facilitating rapid marketing campaign deployment. The platform primarily targets brands seeking to streamline their marketing processes and serves over 120 clients, particularly in sectors demanding high-volume content production, with a focus on digital advertising and brand management solutions.Trakto operates on a transactional model that may include subscription-based access to its design and editing tools. The platform enables clients to create a variety of marketing materials using customizable templates and features designed to enhance productivity. Revenue is driven by direct transactions and partnerships that improve service offerings, particularly through integrations with major platforms like Google. The company has structured its pricing plans to accommodate various business needs, enhancing efficiency and scalability while remaining proprietary.Trakto plans to leverage its recent funding of USD 1.3 mn to enhance its platform's features and expand into new markets. The company aims to introduce upcoming product enhancements in the near future, though specific release dates have not been disclosed. Additionally, Trakto is targeting geographic expansion to reach more clients in various sectors by 2023, building upon its existing market foundation established in Brazil.

## Funding rounds

- Angel, Aug 16, 2016, $0.1M — Bossa Nova Investimentos
- Angel, Feb 27, 2015 — Bossa Nova Investimentos

## Investors

- Bossa Nova Investimentos (https://capitalatlas.ai/funds/bossa-nova-investimentos) — Angel