# Traina Interactive

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/traina-interactive

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.ifonly.com
- Total disclosed funding: $42M
- Latest round: Series D (Apr 4, 2018)
- Investors on record: 15

## About

Traina Interactive Corp. operates a specialized marketplace that offers curated experiential offerings, enabling customers to engage in unique activities across culinary, adventure, arts, and wellness sectors.Founded in 2012 and headquartered in San Francisco, US, Traina Interactive Corp. focuses on providing bespoke experiences to a diverse clientele. The firm has engaged in a total of 10 deals with its most recent deal occurring on August 25, 2020. The company reached its latest funding milestone with a Series D round, raising USD 0.41 mn, which matches the total amount raised to date of USD 0.41 mn. In August 2020, the company was acquired by MasterCard Worldwide, with financial terms not disclosed.IfOnly operates as a marketplace for experiential offerings, specializing in curated experiences across various categories, including culinary, adventure, arts, and wellness. Their core product is the provision of unique, once-in-a-lifetime experiences tailored to individual preferences, such as private chef dinners, exclusive concerts, and bespoke travel itineraries. These offerings cater to both consumers seeking memorable activities and corporate clients looking to enhance team-building efforts. IfOnly's services are accessible to customers in major metropolitan areas, including San Francisco, New York City, Los Angeles, Boston, Chicago, and Napa & Sonoma.IfOnly's revenue model is based primarily on direct-to-consumer transactions through the sale of curated experiences. Clients book experiences, which may include culinary events, outdoor adventures, and bespoke tours. Revenue is generated at the point of sale, reflecting the type and exclusivity of the experiences offered, catering to both individual consumers and corporate clients seeking distinctive event offerings.Following the acquisition by MasterCard Worldwide in August 2020, IfOnly is expected to leverage its new parent company’s resources for future growth. Plans include the design and launch of new products tailored to evolving consumer demands. Additionally, the company aims to expand its reach into new markets beyond its current locations, although specific regions and timelines have not been disclosed. The recent funding will support these initiatives as well as further enhance IfOnly's offerings in experiential services.

## Funding rounds

- Series D, Apr 4, 2018, $20M — New Enterprise Associates, Founders Fund, Khosla Ventures, Hyatt, Mastercard International Incorporated, TriplePoint Capital, Sotheby's Inc.
- Series B, Feb 8, 2016, $10M — Founders Fund, Khosla Ventures, Digital Garage, Inc., American Express Ventures, Sound Ventures, XB Ventures, Advance Newhouse
- Series B, Feb 25, 2015 — Winklevoss Capital
- Series A, Oct 28, 2013, $12M — New Enterprise Associates, Allen & Company, Founders Fund, Khosla Ventures, American Express

## Investors

- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Series A, Series D
- Allen & Company — Series A
- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Series A, Series B, Series D
- Khosla Ventures (https://capitalatlas.ai/funds/khosla-ventures) — Series A, Series B, Series D
- American Express — Series A
- Winklevoss Capital (https://capitalatlas.ai/funds/winklevoss-capital) — Series B
- Digital Garage, Inc. — Series B
- American Express Ventures (https://capitalatlas.ai/funds/american-express-ventures) — Series B
- Sound Ventures (https://capitalatlas.ai/funds/sound-ventures) — Series B
- XB Ventures (https://capitalatlas.ai/funds/xb-ventures) — Series B
- Advance Newhouse — Series B
- Hyatt — Series D
- Mastercard International Incorporated — Series D
- TriplePoint Capital (https://capitalatlas.ai/funds/triplepoint-capital) — Series D
- Sotheby's Inc. — Series D