# Tradier

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tradier

- Industry: Software
- Headquarters: Charlotte, US
- Website: www.tradier.com
- Total disclosed funding: $15M
- Latest round: Series B (Mar 17, 2023)
- Investors on record: 3

## About

Tradier Inc., based in the US, is a financial technology company that provides innovative brokerage services and trading solutions, enabling individuals and businesses to effectively manage their investments through a robust online platform.Tradier Inc. was founded in 2012 and operates from Charlotte, US. The company specializes in trading technology and services. Co-founded by Dan Raju, Jason Barry, Jeyashree Chidambaram, and Peter Laptewicz, Tradier has evolved its offerings to cater to the needs of both retail investors and institutional clients. In March 2023, Tradier raised USD 11.87 mn in SERIES B funding led by PEAK6 Investments, with participation from F-Prime Capital, KF Ventures, and other investors, bringing its total amount raised to USD 11.87 mn and current valuation to USD 144.209 mn.Tradier offers a comprehensive suite of financial technology and brokerage services primarily centered around trading. Their core product is a full-featured, web-based trading platform that enables investors to engage in stock, options, and, soon, futures trading. The platform caters to individual retail investors and businesses, including fintechs and educators, providing robust APIs for brokerage and market data services. The integrated platform supports over 100 connected services, enhancing the trading experience across multiple asset classes and is designed for both desktop and mobile accessibility, primarily targeting markets in North America.Tradier's revenue model is primarily driven by brokerage commissions, trade execution fees, and subscription-based services. The company structures its revenue through various pricing plans, allowing clients to select offerings that best fit their trading needs. This includes tiered subscription options providing different levels of access to trading features and educational resources. Revenue is generated through direct-to-consumer transactions and partnerships with fintech companies utilizing Tradier’s API for trading functionalities. The company also charges for exchange, clearing, and regulatory fees applicable to each transaction, ensuring a comprehensive pricing structure.In March 2023, Tradier raised USD 11.87 mn in SERIES B funding, which will be used for business expansion, supporting product launches, and increasing trading volumes. The company plans to enhance its product offerings, including upcoming features for futures trading. Tradier is also looking to expand its market presence beyond North America, targeting new geographic regions to better serve a diverse client base.

## Funding rounds

- Series B, Mar 17, 2023, $12M — F-Prime Capital, PEAK6 Investments, KF Ventures
- Series A, Apr 24, 2014, $3.1M — F-Prime Capital

## Investors

- F-Prime Capital (https://capitalatlas.ai/funds/f-prime-capital) — Series A, Series B
- PEAK6 Investments (https://capitalatlas.ai/funds/peak6-investments) — Series B
- KF Ventures (https://capitalatlas.ai/funds/kf-ventures) — Series B