# TradFit Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tradfit-co

- Industry: Business Support Services
- Headquarters: Tokyo, Japan
- Website: www.company.tradfit.com
- Total disclosed funding: $1.6M
- Latest round: Series A (Dec 12, 2018)
- Investors on record: 3

## About

TradFit Co., Ltd., based in Japan, specializes in innovative fitness solutions that aim to enhance user engagement and performance across various physical activities, catering to both casual exercisers and professional athletes.Founded in 2017 in Tokyo, Japan, TradFit Co., Ltd. focuses on developing fitness technology solutions. The company has engaged in 4 deals, with its most recent funding round being a Series A that raised JPY 79.7 million on November 18, 2021, from investors including Pasona Group. The company's current valuation stands at JPY 2,013.857 million.TradFit offers a suite of innovative fitness solutions designed to enhance user engagement and performance in diverse physical activities. These products include advanced fitness tracking devices, personalized coaching applications, and community-driven platforms that connect fitness enthusiasts. The company's offerings are aimed at addressing challenges related to motivation, accountability, and performance measurement for a varied clientele, including individual consumers, gym facilities, and wellness organizations. TradFit has strategically launched its products across key geographical markets, including North America, Europe, and parts of Asia.TradFit generates revenue through a multifaceted approach, focusing on direct-to-consumer sales and B2B partnerships. Their offerings include subscription services that provide ongoing access to premium features within their fitness applications. The company collaborates with gyms and fitness centers to offer tailored solutions that integrate with existing services. Key products include a proprietary fitness tracker and specialized coaching programs, available through tiered subscription plans and one-time purchases.TradFit plans to leverage its recent Series A funding of JPY 79.7 million to further enhance its product offerings and expand into new markets. The company aims to introduce upcoming products designed to improve user experience, with specific release dates to be determined. Additionally, TradFit is targeting expansion into new geographic regions, including additional markets in Europe and Asia by 2023, to broaden its customer base and accessibility.

## Funding rounds

- Series A, Dec 12, 2018, $0.9M — Nissay Capital, GMO VenturePartners, Japan Finance Corporation
- Seed, Jun 7, 2018, $0.7M — Nissay Capital, GMO VenturePartners

## Investors

- Nissay Capital (https://capitalatlas.ai/funds/nissay-capital) — Seed, Series A
- GMO VenturePartners (https://capitalatlas.ai/funds/gmo-venturepartners) — Seed, Series A
- Japan Finance Corporation — Series A