# TradeUp

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tradeup

- Industry: Software
- Headquarters: New York, US
- Website: www.tradeup.io
- Total disclosed funding: $0M
- Latest round: Seed (Aug 7, 2013)
- Investors on record: 1

## About

TradeUp is a financial comparison service that enables consumers to navigate unsecured loan options with ease, empowering them to make informed decisions tailored to their financial needs.TradeUp operates as a financial comparison platform focused on unsecured loans. Founded in New York, US, it has evolved its service offerings to help users assess various loan products from multiple lenders. In August 2013, TradeUp raised USD 0.030 mn in Seed funding from DreamIt Ventures, marking a pivotal point in its business trajectory.Tradeup.io operates as a financial comparison service that primarily focuses on providing consumers with the ability to compare and access unsecured loans. The platform facilitates users in evaluating different loan options from a variety of lenders, allowing them to select loans that best suit their financial needs. Tradeup.io's services are designed to simplify the loan application process, enhance transparency, and promote informed decision-making among users seeking personal loans without collateral. Their target clientele includes individuals looking to consolidate debt, finance personal projects, or manage existing financial obligations. Tradeup.io caters to markets specifically in Norway, where it offers a streamlined platform for comparing loan products, microloans, small loans, and refinancing options.Revenue for Tradeup.io is generated through a commission-based model, where the company earns fees from lenders for each successful loan application submitted through its platform. The transaction structure primarily involves direct-to-consumer relationships, facilitating interactions between users seeking loans and various financial institutions. Clients utilize the service to find appropriate loan products based on their financial situations, and upon approval, lenders compensate Tradeup.io for directing qualified borrowers to their services. The company emphasizes its role as an intermediary that enhances consumer access to competitive loan offerings without requiring upfront costs from the borrowers. By leveraging technology, Tradeup.io can provide a fast response to loan applications, thus fostering a streamlined process for both lenders and borrowers.In August 2013, TradeUp raised USD 0.025 mn in Seed funding from DreamIt Ventures to enhance its offerings. Moving forward, the company plans to develop additional features aimed at optimizing the loan comparison experience. Specifically, TradeUp is eyeing market expansion into other European countries, targeting regions with similar financial needs by the end of 2024. The funding will be utilized to support technological advancements and market entry initiatives.

## Funding rounds

- Seed, Aug 7, 2013, $0M — DreamIt Ventures
- Seed, May 10, 2013 — DreamIt Ventures

## Investors

- DreamIt Ventures (https://capitalatlas.ai/funds/dreamit-ventures) — Seed