# TradeIt

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tradeit

- Industry: Financial Services
- Headquarters: New York, US
- Website: www.trade.it
- Total disclosed funding: $7M
- Latest round: Seed (Feb 8, 2017)
- Investors on record: 3

## About

TradeIt, Inc. offers a sophisticated trading widget that allows users to efficiently connect their brokerage accounts, enhancing the trading experience for retail investors and financial institutions alike.Founded in 2014, TradeIt, Inc. operates from New York, US. The company provides a trading widget that simplifies the trading process for users. On April 2, 2019, TradeIt was acquired by TradingView, Inc. from its investors, including Newfund Management, Citi Ventures, and Valar Ventures, for an undisclosed amount. The founders, Sandeep Matta and Serge Kreiker, have a background in technology and finance, contributing to the company's innovative approach in the trading space. TradeIt has completed four deals to date, raising a total of USD 3.00 mn, with its latest funding round being a Seed round led by Valar, alongside Citi Ventures and Newfund Management.TradeIt, developed by SnapTrade, provides a comprehensive trading widget that allows users to connect their brokerage accounts seamlessly. This core product serves as an intuitive interface for executing trades, designed to enhance user experience for both retail investors and financial institutions. By facilitating quick and efficient trading through a user-friendly platform, TradeIt addresses challenges related to complexity and accessibility in stock trading, reaching a diverse clientele across North America and parts of Europe. The ability to integrate with multiple brokerage accounts makes it an essential tool for users aiming to simplify their trading processes.TradeIt generates revenue through a structured model encompassing partnerships and direct transactions with its clients. Engaging in B2B relationships, TradeIt supplies its trading widget to brokerages, which then offer it to retail customers. Revenue is derived from transaction fees or subscription models associated with the widget's use. Brokerages typically pay for the integration and ongoing support of the widget, creating a continuous flow of transactions that ties revenue directly to the trading volume executed through the platform.In light of its recent acquisition in April 2019, TradeIt plans to leverage new opportunities for growth by enhancing its trading widget and expanding its footprint in the financial technology sector. The company aims to introduce upgraded features and products designed to meet the evolving needs of its users. Additionally, TradeIt is focusing on increasing its presence in international markets, particularly in Europe and Asia, by the end of 2022. The funds raised from the Seed round will be utilized to support these initiatives, enabling the company to further develop its technology and expand its market reach.

## Funding rounds

- Seed, Feb 8, 2017, $3M — Newfund, Valar, Citi Ventures
- Seed, Jul 10, 2015, $4M — Valar, Citi Ventures

## Investors

- Valar (https://capitalatlas.ai/funds/valar) — Seed
- Citi Ventures (https://capitalatlas.ai/funds/citi-ventures) — Seed
- Newfund (https://capitalatlas.ai/funds/newfund) — Seed