# TradeHero

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tradehero

- Industry: Software
- Headquarters: Singapore, Singapore
- Website: www.tradehero.mobi
- Total disclosed funding: $10M
- Latest round: Series A (Sep 26, 2013)
- Investors on record: 3

## About

TradeHero.mobi provides an innovative platform that enables users to enhance their trading skills through simulated trading experiences, catering primarily to novice and intermediate investors.Founded in 2011, TradeHero.mobi is based in Singapore and focuses on providing an educational platform for investors to practice trading without financial risk. The company was co-founded by Ignas Bakejus and Peter Buser. In November 2016, TradeHero was acquired by The Ayondo Group as part of a strategic move to enhance its offerings, following a Series A funding round that raised USD 10.00 mn from investors IPV Capital and Kleiner Perkins, with the total amount raised by the company reaching USD 10.00 mn across three deals.TradeHero.mobi specializes in providing a platform designed for investors seeking to enhance their trading skills and market understanding. The core offering includes a mobile application that simulates real-world trading scenarios, leveraging real-time market data to create a realistic trading environment. The platform primarily targets novice and intermediate investors looking to practice trading strategies without the risk of financial loss. Users engage with a range of financial instruments, allowing them to track performance and refine their tactics. The company serves a diverse client base across various geographical markets, including North America, Europe, and parts of Asia, catering to both individual investors and educational institutions that incorporate the platform into their financial literacy programs.TradeHero.mobi generates revenue through a subscription-based model, providing users access to premium features and advanced trading simulations. Clients subscribe to monthly or annual plans that unlock additional tools and resources, enhancing their trading experience. The company may also engage in partnerships with educational institutions, offering tailored packages for students interested in financial trading. Pricing structures for these plans vary based on the level of access and features included, allowing users to choose a package that best suits their needs.TradeHero plans to expand its platform with new educational features and tools aimed at improving user engagement, with potential releases planned for 2023. The company is also looking to enter new markets in Southeast Asia and expand its reach in Europe by the end of 2024. The recent acquisition by The Ayondo Group will support these initiatives, enabling TradeHero to leverage additional resources for development and marketing.

## Funding rounds

- Series A, Sep 26, 2013, $10M — Kleiner Perkins, IPV Capital Partners
- Seed, Sep 1, 2012, $0.5M — TNF Ventures

## Investors

- TNF Ventures (https://capitalatlas.ai/funds/tnf-ventures) — Seed
- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series A
- IPV Capital Partners (https://capitalatlas.ai/funds/ipv-capital-partners) — Series A