# Tracx

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tracx

- Industry: Software
- Headquarters: Bethesda, US
- Website: www.tracx.com
- Total disclosed funding: $26M
- Latest round: Series C (Feb 1, 2015)
- Investors on record: 5

## About

Tracx delivers a comprehensive experience marketing toolkit tailored for local businesses, enhancing customer engagement through innovative, AI-driven technologies and user-friendly data collection tools.Tracx is a marketing technology company founded in 2009 and headquartered in Bethesda, US. It focuses on providing solutions for local businesses to collect and analyze customer data. The company has successfully raised USD 12.5 mn in its latest funding round on January 4, 2017, led by Camden Partners, with participation from Edison Partners. Tracx has secured a total of USD 12.5 mn through four funding rounds.TRACX® provides an experience marketing toolkit designed specifically for local businesses, focusing on enhancing data collection through innovative and user-friendly tools. The core offerings include the generation of forms, surveys, and quizzes utilizing an AI-powered assistant that simplifies the creation process, enabling businesses to engage their customers effectively. The platform emphasizes the importance of conversational forms, boasting an impressive 80% completion rate, which significantly enhances the quality of data collected. TRACX® serves over 2,000 businesses across various industries, including automotive, education, healthcare, hospitality, and retail. The company’s products are marketed primarily in North America, Europe, and parts of Asia, catering to a diverse clientele comprising small to medium-sized enterprises seeking to optimize customer feedback and improve overall experiences.TRACX® operates a revenue model that incorporates subscription-based services, aimed at providing scalable solutions for its business clients. Transactions typically occur through direct-to-consumer agreements, where clients subscribe to various pricing tiers that allow access to the suite of tools offered by the platform. The company’s flagship products include its AI-driven forms and surveys, which are pivotal in driving user engagement and data insights. Specific pricing plans are structured to accommodate different business needs, with options for upgrades as clients’ requirements evolve. This revenue structure positions TRACX® as a flexible solution provider within the experience marketing space, appealing to businesses that prioritize customer feedback and data-driven decision-making.Tracx plans to enhance its product offerings with new features designed to improve user engagement and data collection efficiency, although specific release dates are not detailed. The company is targeting expansion into new markets in Europe and Asia by 2023, leveraging its recent funding of USD 12.5 mn raised in January 2017 to support these initiatives. This funding will enable Tracx to invest in product development and market entry strategies, ensuring that they meet the needs of a broader audience.

## Funding rounds

- Series C, Feb 1, 2015, $18M — Edison Partners, Mousse Partners, Flybridge Capital Partners, Klingenstein Fields Advisors
- Series B, Feb 8, 2013, $3.5M — Flybridge Capital Partners, Revel Partners
- Series B, Feb 16, 2012, $4.4M — Flybridge Capital Partners, Revel Partners

## Investors

- Flybridge Capital Partners (https://capitalatlas.ai/funds/flybridge-capital-partners) — Series B, Series C
- Revel Partners (https://capitalatlas.ai/funds/revel-partners) — Series B
- Edison Partners (https://capitalatlas.ai/funds/edison-partners) — Series C
- Mousse Partners — Series C
- Klingenstein Fields Advisors (https://capitalatlas.ai/funds/klingenstein-fields-advisors) — Series C