# tractive

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tractive

- Industry: Consumer Products
- Headquarters: Austria
- Website: www.tractive.com
- Total disclosed funding: $35M
- Latest round: Series A (May 26, 2021)
- Investors on record: 1

## About

Tractive GmbH develops innovative GPS tracking and health monitoring solutions for pets, primarily dogs and cats, enabling owners to ensure their pets' safety and well-being through real-time tracking and health data.Founded in 2012 in Austria, Tractive GmbH specializes in GPS tracking for pets. The company was co-founded by Alfred Luger, Florian Gschwandtner, Michael Lettner, and Michael Tschernuth. Its most recent funding round, a Series A, raised USD 35.00 mn on May 26, 2021, led by Guidepost Growth Equity, with the total amount raised to date also being USD 35.00 mn.Tractive offers GPS tracking and health monitoring solutions for pets, including the Tractive GPS tracker for dogs over 9 lbs and the CAT Mini tracker for cats above 7 lbs. These devices provide real-time location tracking and health metrics, benefiting pet owners who desire to let their pets explore safely. Tractive's products are available in over 175 countries, including North America, Europe, and parts of Asia.Tractive operates on a subscription model for its GPS tracking services, generating revenue through device sales such as USD 69 for the dog tracker and USD 49 for the cat tracker, followed by a service plan for cellular access. Managing a steady revenue stream, this model encourages ongoing customer engagement with analytics related to their pets' health and activity levels.In May 2021, Tractive GmbH raised USD 35.00 mn in a Series A round, which will be utilized for customer acquisition, product development, pursuing new partnerships, and hiring new staff to manage growth in the U.S. Tractive aims to expand its product offerings and penetrate new markets, specifically targeting additional regions by leveraging this funding.

## Funding rounds

- Series A, May 26, 2021, $35M — Guidepost Growth Equity

## Investors

- Guidepost Growth Equity (https://capitalatlas.ai/funds/guidepost-growth-equity) — Series A