# Tractiv

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tractiv-2

- Industry: Software
- Headquarters: Chicago, US
- Website: www.tractiv.com
- Total disclosed funding: $2.3M
- Latest round: Seed (Dec 13, 2021)
- Investors on record: 1

## About

Tractiv, Inc. develops advanced tracking solutions that enhance asset management and operational efficiency across various industries, primarily featuring GPS tracking devices and comprehensive software platforms.Founded in 2019 and headquartered in Chicago, US, Tractiv, Inc. offers innovative tracking solutions aimed at improving inventory visibility and logistics. The company has engaged in 2 deals, with the most recent being a Seed round on May 7, 2025, led by Nyca, raising USD 2.30 mn. The firm was co-founded by Charles Porter, Drew Orsinger, and Trevor Orsinger, with Drew Orsinger currently serving as the CEO.Tractiv specializes in developing tracking solutions tailored for various industries. Their core product offerings include advanced GPS tracking devices and accompanying software platforms designed to enhance asset management and improve operational efficiency. These solutions aim to address key challenges such as inventory loss, logistical inefficiencies, and asset visibility. Tractiv's products are utilized across multiple sectors, including transportation, logistics, and field services, serving a diverse clientele that ranges from small businesses to large enterprises. Geographically, their offerings are marketed mainly in North America and Europe, where demand for tracking technology is rapidly increasing due to the emphasis on real-time data access and operational transparency.Tractiv generates revenue primarily through a subscription-based model, where clients pay for access to their tracking software and services. This structure allows businesses to choose from various pricing tiers, which correspond to the level of features and support required. Clients, including distributors and direct consumers, engage in transactions that often involve the purchase of tracking devices bundled with a service plan, ensuring ongoing support and updates. Flagship offerings within their product line include proprietary GPS tracking units that are seamlessly integrated with their software solutions, enhancing the overall user experience. This transactional model fosters long-term relationships and provides stable revenue streams as clients renew their subscriptions annually.In May 2025, Tractiv, Inc. was acquired by Inveniam Capital Partners, Inc., a portfolio company of Global Blockchain Ventures and K20 Fund. This acquisition aims to integrate Tractiv’s immutable ledger technology to enhance secure data sharing, traceability, and AI-ready infrastructure for private market asset trading. Future growth strategies will focus on launching new products and expanding into new geographic regions, though specific details on upcoming products or targeted markets have not been disclosed.

## Funding rounds

- Seed, Dec 13, 2021, $2.3M — Nyca

## Investors

- Nyca (https://capitalatlas.ai/funds/nyca) — Seed