# Traction Guest

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/traction-guest

- Industry: Software
- Headquarters: Burnaby, Canada
- Website: www.tractionguest.com
- Total disclosed funding: $13M
- Latest round: Series A (Jun 13, 2019)
- Investors on record: 2

## About

Traction Guest Inc. provides a visitor management platform designed for enterprise organizations, enhancing visitor operations while ensuring safety and compliance across various industries.Founded in 2015 in Burnaby, Canada, Traction Guest Inc. specializes in visitor management solutions for enterprises. The company has secured funding through three deals, with the latest being a Series A round in December 2021, raising CAD 17.000 mn led by Bessemer Venture Partners. Previously, the company underwent a majority stake acquisition by Providence Equity from Bessemer Venture Partners and Salesforce Ventures.Traction Guest Inc. offers a comprehensive visitor management system tailored for enterprise organizations. Their platform streamlines visitor operations, enhances guest experiences, and addresses compliance and risk management requirements. Key features include pre-registration, custom workflows, contactless sign-in, and watchlist screening, making it suitable for diverse industries including technology, manufacturing, pharmaceuticals, and food and beverage.Traction Guest Inc. generates revenue primarily through a subscription-based model, offering pricing plans that cater to the needs of enterprise clients. These plans include essential features for visitor management, safety controls, and outreach capabilities, ensuring long-term partnerships and continued support for their solutions, thereby fostering a sustainable revenue stream through client engagement.Following the Series A funding in December 2021, Traction Guest Inc. plans to leverage this investment to develop a workforce security platform aimed at helping organizations mitigate complex risks. The company also has intentions to expand its market presence, focusing on new geographical regions to enhance its operational reach. Specific details on upcoming product launches and targeted expansion markets will be further detailed as they develop.

## Funding rounds

- Series A, Jun 13, 2019, $13M — Bessemer Venture Partners, Salesforce Ventures

## Investors

- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Series A
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series A