# Tracksuit

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tracksuit

- Industry: Marketing/Advertising
- Headquarters: Auckland, New Zealand
- Website: www.gotracksuit.com
- Total disclosed funding: $39M
- Latest round: Series B (Jun 11, 2025)
- Investors on record: 8

## About

Based in New Zealand, and founded in 2021 by its Co-CEO Matt Herbert and Connor Archbold, Tracksuit Limited operates as a brand-tracking company that enables companies to track the strength of their brand, compare it against their competitor’s brands, and get valuable advice.  As of March 2023, the company has a team of 23 full-time employees and tracking more than 1300 brands across Australia, the United States, the United Kingdom, and New Zealand. In June 2025, Tracksuit Limited raised AUD 38 million in series B funding led by new investor VMG Partners, with participation from returning investors Altos Ventures, Footwork, Blackbird, and Icehouse Ventures. Tracksuit Limited provides a brand tracking dashboard that tracks the size and growth of the category and total addressable market, comprehends ideal customer profile, key target audiences, and future customer attributes tracks the brand's performance over time against all key competitors, monitors how awareness funnel metrics are changing in target audiences, acknowledges the effectiveness of specific campaigns and messaging, and provides access to a comprehensive view of unproven products. The company's client base includes Eucalyptus, Heaps Normal, Bailey Nelson, Disney, Blunt, Eve, and Review. The company plans to utilize the June 2025 funding to expand tracking across Europe and Asia, support global teams, and international brand campaigns.

## Funding rounds

- Series B, Jun 11, 2025, $21M — Altos Ventures, VMG Partners, Blackbird, Icehouse Ventures, Footwork
- Series A, Feb 28, 2024, $14M — Altos Ventures, Shasta Ventures, Ascential plc, Blackbird, Icehouse Ventures, AirAngels, Footwork
- Seed, Feb 12, 2023, $4.7M — Shasta Ventures, Ascential plc, Blackbird, Icehouse Ventures

## Investors

- Shasta Ventures (https://capitalatlas.ai/funds/shasta-ventures) — Seed, Series A
- Ascential plc — Seed, Series A
- Blackbird (https://capitalatlas.ai/funds/blackbird) — Seed, Series A, Series B
- Icehouse Ventures (https://capitalatlas.ai/funds/icehouse-ventures) — Seed, Series A, Series B
- Altos Ventures (https://capitalatlas.ai/funds/altos-ventures) — Series A, Series B
- AirAngels (https://capitalatlas.ai/funds/airangels) — Series A
- Footwork (https://capitalatlas.ai/funds/footwork) — Series A, Series B
- VMG Partners (https://capitalatlas.ai/funds/vmg-partners) — Series B