# Tracksmith

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tracksmith

- Industry: Retail
- Headquarters: Wellesley, US
- Website: www.tracksmith.com
- Total disclosed funding: $1.6M
- Latest round: Series A (Aug 26, 2019)
- Investors on record: 5

## About

Tracksmith is a specialized running apparel company that designs high-performance gear for athletes, focusing on enhancing their running experience through innovative products and a commitment to the running community.Founded in 2014 in Wellesley, US, Tracksmith crafts performance-driven running apparel and accessories. The company was co-founded by Luke Scheybeler and Matt Taylor, with Matt Taylor currently serving as CEO. Tracksmith has raised USD 4.10 mn through a Series A funding round led by Pentland Group on August 26, 2019, marking a strategic investment in their growth.Tracksmith specializes in crafting high-performance running apparel, gear, and accessories designed to enhance the running experience for athletes of all levels. Their product offerings, including the Meridian Collection, utilize innovative technologies such as VentAir® to optimize cooling and manage moisture during strenuous activities. The company's focus extends beyond performance clothing to celebrate running culture through inspiring publications and unique experiences that foster community among runners. Tracksmith serves a diverse customer base predominantly within the United States, particularly in regions known for their running communities, such as Boston and Martha’s Vineyard, while also engaging with international markets through global running activations.Tracksmith generates revenue through direct-to-consumer sales via their online store, retail partnerships, and events. Transactions typically involve purchasing individual items or collections highlighting the brand's commitment to performance and style. The company collaborates with well-known athletes who serve as brand ambassadors and investors, contributing to its premium pricing structure that reflects their quality offerings. Revenue streams include flagship items from the Meridian Collection designed for both amateur and serious runners.Tracksmith plans to expand its product offerings and enter new markets, aiming to launch additional innovative running gear by the end of 2023. The company is targeting growth in international markets, particularly in Europe and Asia, where they see a burgeoning interest in running. The recent funding of USD 4.10 mn will be utilized to support these new product developments and market expansion initiatives.

## Funding rounds

- Series A, Aug 26, 2019 — FJ Labs
- Series A, Jun 4, 2018 — FJ Labs
- Series A, Oct 10, 2017 — FJ Labs
- Series A, Jul 23, 2014, $1.6M — Index Ventures, Lerer Hippeau Ventures, Silas Capital, Red Sea Ventures

## Investors

- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Series A
- Lerer Hippeau Ventures — Series A
- Silas Capital (https://capitalatlas.ai/funds/silas-capital) — Series A
- Red Sea Ventures (https://capitalatlas.ai/funds/red-sea-ventures) — Series A
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Series A