# TrackSimple

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tracksimple

- Industry: Software
- Headquarters: Seattle, US
- Website: www.tracksimple.com
- Total disclosed funding: $2.5M
- Latest round: Series A (Oct 16, 2008)
- Investors on record: 1

## About

TrackSimple Inc. specializes in providing innovative tracking solutions that enhance operational efficiency across various sectors, leveraging advanced technology for real-time data management.Founded in 2007, TrackSimple Inc. is based in Seattle, US, and focuses on developing tracking solutions. The company experienced a significant pivot in its strategy following its acquisition by BlueKai in January 2011, a move that supported its growth trajectory. Ignition Partners was involved in the company’s funding, which culminated in a Series A round that raised USD 2.50 mn, marking the total amount raised by the company.TrackSimple's product offerings primarily involve advanced tracking solutions designed for various industries. The company utilizes cutting-edge technology to provide real-time insights and data management, enabling clients to optimize their operations. Their solutions cater to a diverse clientele, ensuring streamlined processes and improved efficiency across different sectors.TrackSimple generates revenue through subscription-based models for its tracking solutions. Clients, ranging from small businesses to larger enterprises, enter into contractual agreements that specify service levels and usage parameters on an annual basis. Revenue is derived from service fees related to TrackSimple's suite of products, ensuring consistent income through B2B agreements designed to enhance operational workflows.TrackSimple Inc. is focused on expanding its product line to introduce new tracking technologies aimed at key industries by the end of 2025. The company plans to extend its reach into international markets, targeting regions in Europe and Asia for growth. The recent funding from the Series A round will be utilized to support these initiatives, facilitating product development and market entry strategies.

## Funding rounds

- Series A, Oct 16, 2008, $2.5M — Ignition Partners

## Investors

- Ignition Partners (https://capitalatlas.ai/funds/ignition-partners) — Series A