# TrackR

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/trackr

- Industry: Internet
- Headquarters: Goleta, US
- Website: www.thetrackr.com
- Total disclosed funding: $50M
- Latest round: Series B (Aug 2, 2017)
- Investors on record: 7

## About

TrackR, Inc. specializes in providing advanced tracking solutions for personal items, utilizing innovative technology to help users easily locate lost belongings through their mobile devices.Founded in 2009 by Charles Arnault, Matisse de Rivieres, and Sahaj Miya, TrackR, Inc. operates out of Goleta, US. The company focuses on enhancing tracking capabilities for various personal items. TrackR raised USD 10.08 mn in Series C funding on July 20, 2018, marking its total fundraising at USD 10.08 mn with nine deals completed to date.Tracker Mist specializes in advanced tracking solutions designed for a variety of personal items, including keys, wallets, luggage, and pets. Central to the company's offerings is its innovative Tracker Mist device, which operates using Apple's Find My Network. This device is compactly designed from brushed aluminum, approximately the size of three stacked quarters, allowing users to easily attach it to their belongings. Tracker Mist aims to address the common problem of lost items by enabling users to quickly locate them through their iPhone with just a few taps on the Find My app. The product is designed for a broad consumer base, including families, pet owners, and travelers, and is marketed in various regions, notably North America and Europe. The seamless integration with Siri enhances user convenience, further solidifying Tracker Mist’s commitment to providing practical tracking solutions for everyday challenges.Tracker Mist generates revenue primarily through direct-to-consumer sales of its tracking devices, which are structured as one-time purchases without subscription fees. Customers can purchase the Tracker Mist device, which is designed to provide ongoing tracking capabilities for their belongings. The company benefits from retail partnerships that allow for broader distribution in various consumer electronics outlets, enhancing visibility among potential users. The pricing strategy for Tracker Mist’s flagship product aligns with the competitive landscape of personal tracking devices, providing consumers with a straightforward purchasing option. By focusing on high-quality construction and effective functionality, Tracker Mist positions itself as a valuable player in the tracking technology market, appealing to a diverse audience seeking reliable solutions for lost items.TrackR plans to leverage the recent Series C funding of USD 10.08 mn raised in July 2018 to enhance product development and market reach. The company aims to introduce new tracking devices and expand its offerings by the end of 2020, targeting additional markets in Europe and Asia for wider distribution. Upcoming products are expected to enhance user experience and integration with existing technology, further solidifying TrackR's presence in the tracker industry.

## Funding rounds

- Series B, Aug 2, 2017, $50M — Glenmede, Foundry Group, Revolution Ventures, DOCOMO Innovations, Brockenbrough, Amazon
- Seed, Aug 24, 2012 — Wasabi Ventures

## Investors

- Wasabi Ventures (https://capitalatlas.ai/funds/wasabi-ventures) — Seed
- Glenmede (https://capitalatlas.ai/funds/glenmede) — Series B
- Foundry Group (https://capitalatlas.ai/funds/foundry-group) — Series B
- Revolution Ventures (https://capitalatlas.ai/funds/revolution-ventures) — Series B
- DOCOMO Innovations (https://capitalatlas.ai/funds/docomo-innovations) — Series B
- Brockenbrough (https://capitalatlas.ai/funds/brockenbrough) — Series B
- Amazon (https://capitalatlas.ai/funds/amazon) — Series B