# Tracknow Pvt.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tracknow-pvt

- Industry: Software
- Headquarters: Ahmedabad, India
- Website: www.tracknow.in
- Total disclosed funding: $0.2M
- Latest round: Seed (Jan 15, 2024)
- Investors on record: 1

## About

Established in 2016 and based in Ahmedabad, India, Tracknow Pvt. Ltd. operates as a provider of onboard operational technology monitoring software. Pooja S. Khemka (CEO) and Suyash Khemka (CTO) are the co-founders of the company. In January 2025, Tracknow Pvt. Ltd. raised an undisclosed amount of seed funding from new investor Poonawalla Fincorp Limited.

The company offers a range of telematics-based solutions and services to improve fleet management and asset tracking. The firm's products include msbtrack, a GPS tracking system for fleet managers to monitor and manage assets. This solution uses telematics to deliver real-time data, which improves performance while lowering management burdens. Tracknow's other product is msbtracker, which enables customized tracking and worksite geofencing, allowing for accurate site attendance monitoring. The myskoolbus system is another product for real-time tracking of school buses and pupils. This solution includes a mobile app for parents, which improves communication. In addition, the company provides a variety of telematics solutions, including school bus tracking, fleet management, vehicle tracking systems, and personnel tracking.

The company will use the January 2025 funding to expand its operations.

## Funding rounds

- Seed, Jan 15, 2024, $0.2M — GI Ventures

## Investors

- GI Ventures (https://capitalatlas.ai/funds/gi-ventures) — Seed