# Track160

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/track160

- Industry: Software
- Headquarters: Tel Aviv-Yafo, Israel
- Website: www.track160.com
- Total disclosed funding: $5M
- Latest round: Series A (Nov 14, 2019)
- Investors on record: 2

## About

Track160 provides advanced tracking and analytics solutions, specializing in real-time asset monitoring for various industries, enhancing efficiency in logistics and supply chain management.Founded in 2017, Track160 operates from Tel Aviv-Yafo, Israel, and specializes in tracking and analytics solutions. The company has successfully raised funding through a Series A round led by ADvantage SportsTech Fund, securing USD 5.00 mn in November 2019. The CEO of Track160 is Eyal Ben-Ari. The company has completed only one deal to date.Track160 specializes in providing advanced tracking and analytics solutions for various industries, focusing primarily on delivering precise and real-time tracking data. The company's core offerings include state-of-the-art software and hardware that enable clients to monitor assets, vehicles, and equipment efficiently. Track160's products are designed to address the challenges of asset management, logistics optimization, and operational transparency, making them essential for businesses looking to enhance their supply chain and operational efficiencies. Their solutions are utilized by a diverse clientele, including logistics firms, transportation companies, and industrial manufacturers, with a significant presence in North America and Europe.Track160 generates revenue through a subscription-based model, primarily targeting B2B clients. Clients enter into contracts that provide access to the full suite of Track160's tracking services, which may include ongoing software updates, customer support, and analytics reporting. Revenue streams are supplemented by sales of hardware components that facilitate tracking operations, such as GPS devices and sensors. The company's flagship products, recognized for their reliability and user-friendly interfaces, are integral to the service offerings that enhance client operations. Revenue is structured around tiered pricing plans that reflect the scale of the client's operations and the complexity of the solutions deployed, ensuring tailored service that meets specific client needs.Track160 plans to leverage its recent Series A funding of USD 5.00 mn, raised in November 2019, to enhance its product offerings and expand into new geographic markets. The company is currently designing new tracking solutions aimed at improving real-time data accuracy and is targeting expansion into key markets in Europe and Asia by 2022. The funding will support the development of these new products and facilitate market penetration efforts.

## Funding rounds

- Series A, Nov 14, 2019, $5M — ADvantage SportsTech Fund, REDDS Capital

## Investors

- ADvantage SportsTech Fund (https://capitalatlas.ai/funds/advantage-sportstech-fund) — Series A
- REDDS Capital (https://capitalatlas.ai/funds/redds-capital) — Series A