# Tracer Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tracer-labs

- Industry: Internet
- Headquarters: New York, US
- Website: www.tracer.tech
- Total disclosed funding: $27M
- Latest round: Series A (Aug 10, 2023)
- Investors on record: 5

## About

Based in New York, NY, US, and founded in 2018, Tracer Labs, Inc. is a data processing platform that bridge the entire gap between data and the questions you want answers. The team delivers those answers wherever you need them, in the format you want, as often as you’d like. The company was founded by Jeff Nicholson and Leighton Welch.

Tracer Labs, Inc. provides transparency into the performance of your investments through cross-platform data, with context specific to your business. At Tracer Labs, Inc., they offer technology and consulting together. It’s the combination of a pilot AND a plane. The company is specialized in Marketing Technology, Marketing Reporting, and Marketing Analytics.

Tracer Labs, Inc. has a proven track record of empowering better decisions with over USD 400 million traced across more than 50 brands globally.

## Funding rounds

- Series A, Aug 10, 2023, $18M — Progress Ventures, Bertelsmann Digital Media Investments, NewRoad Capital Partners, S4S Ventures, Arbour Way Investors
- Series A, Jan 30, 2023, $9M — Progress Ventures, Bertelsmann Digital Media Investments, S4S Ventures

## Investors

- Progress Ventures (https://capitalatlas.ai/funds/progress-ventures) — Series A
- Bertelsmann Digital Media Investments (https://capitalatlas.ai/funds/bertelsmann-digital-media-investments) — Series A
- S4S Ventures (https://capitalatlas.ai/funds/s4s-ventures) — Series A
- NewRoad Capital Partners (https://capitalatlas.ai/funds/newroad-capital-partners) — Series A
- Arbour Way Investors — Series A