# Trace

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/trace

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.trace.so/
- Total disclosed funding: $6M
- Latest round: Seed (Oct 19, 2026)
- Investors on record: 8

## About

Based in the US, Trace operates as a provider of an AI orchestration layer that enhances workflow efficiency and collaboration within organizations.Trace is a technology firm based in San Francisco, US, launched in 2025. It focuses on AI-driven solutions for operational efficiency. The company raised USD 3.000 mn in Seed funding on February 26, 2026, from investors including Formosa Capital, Goodwater Capital, Transpose Platform Management, Wefunder, Y Combinator, and Zeno Ventures. The founder's history and prior ventures are not detailed.Trace specializes in an AI orchestration layer designed to streamline workflows and enhance collaboration across organizations. Its core product offerings include a context-aware automation platform that integrates with existing tools and communication channels, enabling adaptive AI agents to manage operational tasks efficiently. The platform is built to facilitate the flow of information between departments, thereby reducing manual routing and eliminating bottlenecks in processes. Trace serves a diverse clientele, including companies across various industries such as finance, human resources, and customer service. Its solutions are deployed in multiple geographical markets, specifically targeting North America and Europe, where the demand for automated operational efficiencies is growing.Trace operates on a subscription-based model, providing its clients with tailored access to its AI-driven platform. Revenue is generated through various pricing plans that cater to different organizational needs, allowing businesses to select the features and integrations that best fit their operational requirements. Transactions typically involve annual or monthly subscriptions, where clients commit to utilizing the platform for a specified duration, ensuring a steady revenue stream for the company. The flagship services include features such as automated workflow management, real-time task tracking, and detailed analytics, which are critical for organizations aiming to scale operations without proportional increases in headcount.In February 2026, Trace raised USD 3.000 mn in Seed funding aimed at expanding its engineering team and further developing its platform. The company plans to introduce new features designed to enhance automation capabilities by late 2026. Additionally, Trace is targeting expansion into the European market, anticipating entry by the end of 2026 to capitalize on the growing demand for automation in operational processes.

## Funding rounds

- Seed, Oct 19, 2026, $3M — Serena Ventures, SHAKTI
- Seed, Feb 26, 2026, $3M — Y Combinator, Goodwater Capital, Transpose Platform Management, Zeno Ventures, Formosa Capital, Wefunder

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Goodwater Capital (https://capitalatlas.ai/funds/goodwater-capital) — Seed
- Transpose Platform Management (https://capitalatlas.ai/funds/transpose-platform-management) — Seed
- Zeno Ventures (https://capitalatlas.ai/funds/zeno-ventures) — Seed
- Formosa Capital (https://capitalatlas.ai/funds/formosa-capital) — Seed
- Wefunder (https://capitalatlas.ai/funds/wefunder) — Seed
- Serena Ventures — Seed
- SHAKTI (https://capitalatlas.ai/funds/shakti) — Seed