# Trace Genomics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/trace-genomics

- Industry: Agribusiness
- Headquarters: Ames, US
- Website: www.tracegenomics.com
- Total disclosed funding: $35M
- Latest round: Series B (Oct 4, 2023)
- Investors on record: 11

## About

Trace Genomics, Inc. is a US-based company specializing in soil intelligence solutions. Their flagship product, TraceCOMPLETE™, provides critical insights into soil biology, enhancing decision-making for growers and agronomists.Trace Genomics, Inc., founded in 2015 and headquartered in Ames, US, offers advanced soil intelligence solutions. The company has successfully raised a total of USD 8.754 mn through funding, including the latest Series B round of USD 8.754 mn led by investors Ajax Strategies, Rabo Investments, and S2G Ventures. The CEO, Daniel Vradenburg, has played a pivotal role in guiding the company’s strategic direction.Trace Genomics specializes in advanced soil intelligence solutions through its flagship product, TraceCOMPLETE™. This comprehensive tool leverages actionable data to provide growers and agronomists with insights into soil biology, enabling informed decision-making for product placement and farming practices. The primary end-users include agricultural producers, agronomy professionals, and retailers, who utilize this technology to optimize crop yields, enhance sustainability, and drive profitability. The company offers its services across various geographical markets, including North America, and is particularly focused on enhancing agricultural productivity through scientifically backed soil assessments. TraceCOMPLETE™ addresses critical challenges in agriculture, such as identifying yield deficiencies and tailoring product applications to specific soil conditions, thereby facilitating improved crop performance and long-term growth strategies.The revenue structure of Trace Genomics is built around the sale of its TraceCOMPLETE™ diagnostic services and technological tools, typically transacted through partnerships with agricultural retailers and direct sales to agronomy professionals. Clients engage in transactions based on subscription models or one-time diagnostic purchases, allowing for ongoing support and updates on soil intelligence. The pricing plans are structured to accommodate various service levels, catering to the needs of different agricultural operations. As clients utilize TraceCOMPLETE™, they receive tailored recommendations on products and practices aimed at maximizing soil health and crop yield. This transactional model supports a continuous relationship between Trace Genomics and its clients, fostering loyalty and repeat engagements within the agricultural sector.Trace Genomics, Inc. plans to utilize the recent funding from the Series B round to enhance its product offerings and expand its market reach. The company is focused on developing new features for TraceCOMPLETE™, targeting a launch in the coming year. Additionally, Trace Genomics aims to expand its services into new geographic markets, specifically targeting regions within Europe and South America by the end of 2025. The strategic deployment of the raised funds will support these initiatives, ensuring continued innovation and growth.

## Funding rounds

- Series B, Oct 4, 2023, $8.8M — S2G Ventures, Rabo Investments, Ajax Strategies
- Series B, May 20, 2020, $14M — FMC
- Series A, Jun 6, 2019, $3M — S2G Ventures, FoodShot Global
- Series A, Nov 13, 2018, $4.8M — Stage 1 Ventures, Viking Global Investors, AgFunder
- Seed, Jul 13, 2016, $4M — Viking Global Investors, Fall Line Capital, Refactor Capital, Illumina Ventures

## Investors

- Viking Global Investors (https://capitalatlas.ai/funds/viking-global-investors) — Seed, Series A
- Fall Line Capital (https://capitalatlas.ai/funds/fall-line-capital) — Seed
- Refactor Capital (https://capitalatlas.ai/funds/refactor-capital) — Seed
- Illumina Ventures (https://capitalatlas.ai/funds/illumina-ventures) — Seed
- Stage 1 Ventures (https://capitalatlas.ai/funds/stage-1-ventures) — Series A
- AgFunder (https://capitalatlas.ai/funds/agfunder) — Series A
- S2G Ventures (https://capitalatlas.ai/funds/s2g-ventures) — Series A, Series B
- FoodShot Global — Series A
- FMC (https://capitalatlas.ai/funds/fmc) — Series B
- Rabo Investments (https://capitalatlas.ai/funds/rabo-investments) — Series B
- Ajax Strategies (https://capitalatlas.ai/funds/ajax-strategies) — Series B