# Traackr

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/traackr

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.traackr.com
- Total disclosed funding: $7.3M
- Latest round: Series B (Dec 22, 2017)
- Investors on record: 4

## About

Traackr, Inc. is a leading provider of influencer marketing software that enables brands to efficiently manage their influencer marketing campaigns, providing extensive functionalities to optimize performance and drive engagement.Founded in 2009 and headquartered in San Francisco, US, Traackr, Inc. specializes in influencer marketing solutions. The company is led by Pierre-Loïc Assayag, who has a history of entrepreneurship in the tech sector. Since its inception, Traackr has completed 6 deals, with the most recent funding being a Series B round of USD 6.27 mn led by Workhorse Growth Capital on December 22, 2017. The total amount raised by the company now stands at USD 6.27 mn, and it currently holds a valuation of USD 33.31 mn.Traackr offers a comprehensive influencer marketing software solution designed to address the needs of both complex marketing programs and smaller teams looking for efficient management tools. The platform provides an extensive range of functionalities, including influencer discovery, campaign management, collaboration, and in-depth reporting. Central to Traackr's services is access to the largest global influencer dataset, enabling clients to benchmark their market performance effectively. The software is utilized by clients such as Shiseido, Pierre Fabre, and Colgate-Palmolive, each leveraging Traackr's insights for various strategic goals across North America, Europe, and Asia.Traackr generates revenue primarily through subscription-based models, where clients pay for access to its suite of influencer marketing tools. The typical transaction structure involves annual or monthly licensing fees based on the services and features selected by the client, providing flexibility to cater to both large enterprises and smaller businesses. Specific pricing plans are designed to accommodate varying needs, ensuring clients can access core functionalities such as influencer discovery and campaign management tailored to their scale.In December 2017, Traackr secured Series B funding of USD 6.27 mn led by Workhorse Growth Capital, which will be allocated towards developing new product features aimed at enhancing user experience and expanding into new geographic markets. The company plans to enter additional regions in Asia and Europe by the end of 2023, focusing on areas with emerging influencer marketing trends. This strategic expansion is intended to broaden Traackr's global reach and strengthen its position in the influencer marketing ecosystem.

## Funding rounds

- Series B, Dec 22, 2017, $6.3M — Workhorse Growth Capital, The Brandtech Group LLC
- Seed, Jul 20, 2011, $1M — LaunchCapital, Tollman Capital Partners

## Investors

- LaunchCapital (https://capitalatlas.ai/funds/launchcapital) — Seed
- Tollman Capital Partners (https://capitalatlas.ai/funds/tollman-capital-partners) — Seed
- Workhorse Growth Capital (https://capitalatlas.ai/funds/workhorse-growth-capital) — Series B
- The Brandtech Group LLC — Series B