# TRA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tra

- Industry: Software
- Headquarters: New York, US
- Website: www.traglobal.com
- Total disclosed funding: $32M
- Latest round: Series C (May 27, 2010)
- Investors on record: 4

## About

TRA, Inc. is a technology-focused company that provides innovative digital solutions, primarily through its email subscription services to enhance user engagement and communication.TRA, Inc. is a digital solutions provider headquartered in New York, US, specializing in enhancing user experiences through email subscription services. The company underwent a significant change when it was acquired by TiVo Corporation in July 2012 for USD 20 mn. The CEO of TRA, Inc. is Kenneth Korach.Traglobal.com specializes in providing innovative solutions aimed at enhancing user experience through advanced digital platforms. The core offerings include a comprehensive email subscription service designed to keep users informed about updates and promotions, effectively addressing the need for timely information dissemination among customers and stakeholders. This service targets a diverse clientele ranging from individual consumers to businesses seeking to engage their audiences more effectively. Traglobal.com primarily serves markets in North America and Europe, leveraging digital communication channels to reach users in these regions. The products are built with user privacy in mind and incorporate robust security measures, such as reCAPTCHA, to ensure a safe online experience for end-users.Traglobal.com operates on a transaction structure primarily focused on subscription-based models that facilitate ongoing engagement with its clientele. This model enables the company to generate consistent revenue through the provision of its email subscription service, where clients sign up to receive regular updates and promotional content. While specific pricing plans for individual services are not disclosed, it is understood that the company’s offerings may include tiered subscription levels, catering to varying needs of businesses and consumers. The emphasis on user engagement and retention suggests that Traglobal.com’s revenue strategy is designed to foster long-term relationships with its customers, enhancing the overall value proposition of its digital services.TRA, Inc. aims to leverage recent developments to enhance its product offerings and market presence. Following the acquisition by TiVo Corporation in July 2012, the company plans to utilize the funding from the Trade Sale to improve its digital platforms and expand its email subscription services. Specific plans include the development of new features for their existing service, targeting launch in the upcoming fiscal year, along with an aggressive expansion strategy into additional markets in Europe and North America over the next two years.

## Funding rounds

- Series C, May 27, 2010, $18M — Intel Capital, WPP Plc, Arbitron
- Series B, May 7, 2009, $14M — Kodiak Venture Partners, WPP Plc, Arbitron
- Series A, Aug 1, 2007 — Kodiak Venture Partners, WPP Plc

## Investors

- Kodiak Venture Partners (https://capitalatlas.ai/funds/kodiak-venture-partners) — Series A, Series B
- WPP Plc — Series A, Series B, Series C
- Arbitron — Series B, Series C
- Intel Capital (https://capitalatlas.ai/funds/intel-capital) — Series C