# Tr3E

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tr3e

- Headquarters: Helsinki, Finland
- Website: www.tr3e.com/
- Latest round: Seed (Apr 1, 2025)
- Investors on record: 1

## About

Tr3E Oy, based in Helsinki, Finland, specializes in providing Digital Product Passports (DPPs) that enhance transparency in eCommerce by connecting consumers to detailed product lifecycle information.Founded in 2020 and headquartered in Helsinki, Finland, Tr3E Oy focuses on facilitating transparency in the eCommerce landscape through its Digital Product Passport system. The company has engaged in one deal as of April 2025, raising funds to further its operational capabilities. The details about the founder and CEO are currently not available.Tr3E Oy offers a comprehensive suite of Digital Product Passports (DPPs) aimed at enhancing transparency within the eCommerce sector. Their core product establishes a direct link between consumers and crucial information regarding a product's lifecycle, including material origins, manufacturing processes, and the artisans involved. This service notably benefits the fashion and furniture industries, partnering with brands like VAIN, which focuses on craft and storytelling in eyewear, and Made by Choice, recognized for sustainable design practices. Retailers utilize Tr3E’s API and SDK to comply with sustainability standards while enriching product offerings with verified information across various geographic markets, including North America and Europe.Tr3E Oy operates on a B2B revenue model, generating income through partnerships with retailers seeking to implement the Digital Product Passport system. Revenue is primarily derived from subscription agreements for the use of their technology, such as the Tree API and plug-and-play Shopify extension. Retailers integrate these solutions to enhance product offerings and ensure compliance with sustainability regulations while providing customers with detailed product histories. The pricing structure includes tiered plans based on implementation scale and product support, positioning flagship offerings like Tree DPPs to elevate brand visibility and customer engagement.Tr3E Oy aims to expand its product offerings and market reach following its recent Seed funding round in April 2025, where it raised an undisclosed amount from new investor AgileGTM. The company is strategically planning to design and launch new features within its Digital Product Passport system and is targeting expansion into additional markets, focusing on regions in Europe and North America by 2026. The recent funding will be utilized to support the development of these new products and enhance market penetration efforts.

## Funding rounds

- Seed, Apr 1, 2025 — AgileGTM

## Investors

- AgileGTM (https://capitalatlas.ai/funds/agilegtm) — Seed