# ToyCity

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/toycity

- Industry: Business Support Services
- Headquarters: Dongguan, China
- Website: www.toycity.vip
- Total disclosed funding: $15M
- Latest round: Series A (Aug 3, 2021)
- Investors on record: 3

## About

Established in 2019 and based in Dongguan, China, ToyCity is a tide toy brand of Dongguan ToyCity Trading Co., Ltd, providing trendy IP (Intellectual Property) toys for collectors. The company's founding team has had experience in the supply chain of tide toys and IP creation.


The company's products are trendy toys, sold in the form of blind boxes. The company offers original IP toys, such as Laura, Cassy, Quantum dog, etc, by cultivating internal designers and collaborating with high-quality toy manufacturers. In addition, the company cooperates with famous IP to sell related toys, including variety shows Dunk of China, anime Naruto, Hello Kitty and so on. The company has a toy engineering team to design, disassemble, and analyze the toys' structure, molds, paint, etc. These toys are not only sold in offline stores, but also through e-commerce platform JD.com and popular items platforms such as Suplay, Meichai, etc.

## Funding rounds

- Series A, Aug 3, 2021, $15M — INCE Capital, Buer Capital
- Series A, Mar 23, 2021 — Singularity Capital, Buer Capital

## Investors

- Singularity Capital — Series A
- Buer Capital — Series A
- INCE Capital (https://capitalatlas.ai/funds/ince-capital) — Series A