# Total Upside Return Corporation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/total-upside-return

- Industry: Financial Services
- Headquarters: Austin, US
- Website: www.upsidefinancing.com
- Total disclosed funding: $11M
- Latest round: Seed (Nov 16, 2021)
- Investors on record: 5

## About

Based in Texas, US, and founded in 2021, Total Upside Return Corporation provides CPG businesses the benefit of extended payment terms for managing their cash flow and inventory. In November 2022, Ampla LLC, a portfolio company of Atalaya Capital Management, Core Innovation Capital, Forerunner Ventures, and VMG Partners, acquired Total Upside Return Corporation. As of 2022, the company is headed by its CEO Nicholas Mares.

The company offers an extended payment system to the business-to-business buy now pay later market and thus it helps its customers to improve their cash flow within the supply chain. The firm system integrates with the client’s accounting software and works directly with the brand’s supply chain and eliminates all the restrictions in accessing capital.

## Funding rounds

- Seed, Nov 16, 2021, $11M — Matrix Partners, M13, Upper90, Infinity Ventures, Deep Lake Capital

## Investors

- Matrix Partners (https://capitalatlas.ai/funds/matrix-partners) — Seed
- M13 (https://capitalatlas.ai/funds/m13) — Seed
- Upper90 (https://capitalatlas.ai/funds/upper90) — Seed
- Infinity Ventures (https://capitalatlas.ai/funds/infinity-ventures) — Seed
- Deep Lake Capital — Seed