# toridori

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/toridori

- Industry: Marketing/Advertising
- Headquarters: Tokyo, Japan
- Website: https://toridori.co.jp/
- Total disclosed funding: $15M
- Latest round: Series B (Feb 28, 2022)
- Investors on record: 9

## About

Toridori Inc. is a Tokyo-based company specializing in innovative gourmet food products, particularly sauces and condiments that cater to diverse culinary needs, focusing on quality and sustainability.Founded in 2016 in Tokyo, Japan, Toridori Inc. focuses on developing high-quality food products that enhance culinary experiences. The company has successfully completed 4 deals, with its most recent deal occurring on December 19, 2022. On this date, Toridori raised JPY 648 million in an IPO, valuing the company at JPY 4.64 billion. The funding raised has fully contributed to the company’s growth strategy. Toridori has no known subsidiaries or parent companies.Toridori specializes in innovative food products that cater to diverse culinary needs, emphasizing quality and sustainability. Their flagship offerings include a range of gourmet sauces and condiments that enhance flavor profiles for home cooking and professional kitchens alike. These products address the growing consumer demand for convenient and high-quality meal solutions, focusing on both taste and health benefits. Toridori serves a wide array of customers, including individual consumers, restaurants, and food service providers, primarily within the Asia-Pacific and North American markets. The company's commitment to using locally sourced ingredients and environmentally friendly packaging resonates well with health-conscious and eco-aware consumers, solidifying a loyal customer base across these regions.Toridori's revenue model is primarily anchored in direct-to-consumer sales and partnerships with food distributors. The company employs a mix of retail and wholesale strategies, selling its products through both brick-and-mortar stores and e-commerce platforms. Typical transactions involve bulk orders from restaurants or food service establishments, alongside individual purchases made by consumers through their online retail channels. Pricing structures for their products vary, reflecting the premium quality of their offerings, with individual items positioned at a competitive price point within the gourmet food market. These sales strategies maximize reach and cater to the diverse preferences of their clientele while solidifying Toridori's presence in the gourmet food sector.Toridori plans to leverage the JPY 648 million raised from its IPO on December 19, 2022, to strengthen its marketing platform. The company is currently developing new product lines aimed at expanding its presence in the Asia-Pacific and North American markets. Specific release dates for these products have yet to be announced, but the company aims to enhance its market reach significantly over the next few years.

## Funding rounds

- Series B, Feb 28, 2022, $10M — Innovation Engine, Mitsubishi UFJ Capital, Global Catalyst Partners, XTech Ventures, CERES INC., Money Forward Venture Partners, First Advisors
- Series A, Aug 3, 2020, $4.7M — Innovation Engine, Mitsubishi UFJ Capital, Nagoya TV Ventures, Japan Post Capital, CERES INC.

## Investors

- Innovation Engine (https://capitalatlas.ai/funds/innovation-engine) — Series A, Series B
- Mitsubishi UFJ Capital (https://capitalatlas.ai/funds/mitsubishi-ufj-capital) — Series A, Series B
- Nagoya TV Ventures (https://capitalatlas.ai/funds/nagoya-tv-ventures) — Series A
- Japan Post Capital (https://capitalatlas.ai/funds/japan-post-capital) — Series A
- CERES INC. — Series A, Series B
- Global Catalyst Partners (https://capitalatlas.ai/funds/global-catalyst-partners) — Series B
- XTech Ventures (https://capitalatlas.ai/funds/xtech-ventures) — Series B
- Money Forward Venture Partners (https://capitalatlas.ai/funds/money-forward-venture-partners) — Series B
- First Advisors (https://capitalatlas.ai/funds/first-advisors) — Series B