# Topline Pro

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/topline-pro

- Industry: Internet
- Headquarters: New York, US
- Website: www.toplinepro.com
- Total disclosed funding: $44M
- Latest round: Series B (Aug 14, 2025)
- Investors on record: 9

## About

Founded in 2020 and based in New York, US, Dwelling Management, Inc., dba Dwelling, formerly known as ProPhone, aka Topline Pro operates as a digital media platform that enables organizations to build a website to grow their service business online. Nick Ornitz (CEO) and Shannon Kay (CPO) are the co-founders of the company. In August 2025, Topline raised USD 27 million in series B funding led by new investor Northzone, with participation from other new investors Industry Ventures and Tactile Ventures. Returning investors Forerunner Ventures, Bonfire Ventures, TMV, Flybridge Capital Partners, BBG Ventures, and other unspecified investors also participated in the round. The company sells a product called ProSite, which is a website designed for users that designs and launches personalized, professional websites, as well as provides domain registration, hosting, indexing, and other services. The firm promotes users' businesses by listing, optimizing, and updating their Google My Business and Facebook accounts. Dwelling also includes a dashboard for website management and automatic upgrades. The organization generates revenue through its subscription plans, including the starter plan for USD 75 per month, the core plan for USD 99 per month, and the pro plan for USD 149 per month.

## Funding rounds

- Series B, Aug 14, 2025, $27M — Northzone, Industry Ventures, Forerunner Ventures, Flybridge Capital Partners, BBG Ventures, TMV, Bonfire Ventures, Tactile Ventures
- Series A, Jun 28, 2023, $12M — Forerunner Ventures, BBG Ventures, TMV, Bonfire Ventures
- Seed, Jul 21, 2022, $4.9M — BBG Ventures, The Graduate Syndicate, TMV, Bonfire Ventures
- Seed, May 1, 2021 — BBG Ventures, TMV

## Investors

- BBG Ventures (https://capitalatlas.ai/funds/bbg-ventures) — Seed, Series A, Series B
- TMV (https://capitalatlas.ai/funds/tmv) — Seed, Series A, Series B
- The Graduate Syndicate (https://capitalatlas.ai/funds/the-graduate-syndicate) — Seed
- Bonfire Ventures (https://capitalatlas.ai/funds/bonfire-ventures) — Seed, Series A, Series B
- Forerunner Ventures (https://capitalatlas.ai/funds/forerunner-ventures) — Series A, Series B
- Northzone (https://capitalatlas.ai/funds/northzone) — Series B
- Industry Ventures (https://capitalatlas.ai/funds/industry-ventures) — Series B
- Flybridge Capital Partners (https://capitalatlas.ai/funds/flybridge-capital-partners) — Series B
- Tactile Ventures (https://capitalatlas.ai/funds/tactile-ventures) — Series B