# Toonstar

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/toonstar

- Industry: Internet
- Headquarters: Los Angeles, US
- Website: www.toonstar.com
- Latest round: Seed (Oct 12, 2017)
- Investors on record: 4

## About

Toonstar Inc. is a dynamic animation studio specializing in AI-powered production technology to create engaging animated series and franchises, fostering community interaction and modern storytelling.Toonstar Inc. is an animation studio that utilizes AI technology for the production of animated content. Founded in 2014 in Los Angeles, US, by John Attanasio and Luisa Huang, the company has executed a total of 1 deal, with the most recent deal occurring on October 12, 2017. John Attanasio serves as the CEO.Toonstar is an innovative animation studio that leverages AI-powered production technology to create dynamic entertainment franchises. Their core offerings center around animated series, such as 'StEvEn & Parker,' and 'The Gimmicks,' which not only entertain but also facilitate community engagement and interactivity. By harnessing AI technology, Toonstar enables new forms of storytelling and allows audiences to participate in content creation, thereby addressing industry challenges related to traditional animation methods. The company caters primarily to digital audiences in North America, engaging tens of millions of viewers weekly, and serves a diverse customer base that includes both families seeking fresh animated content and animation enthusiasts interested in pioneering interactive experiences.Toonstar generates revenue primarily through direct-to-consumer transactions and partnerships with platforms like YouTube, where their animated series reach a wide audience. The firm employs a subscription model for some of its offerings, coupled with potential revenue from merchandise related to its popular franchises. Additionally, the company explores innovative revenue streams by allowing NFT holders to influence plot development in upcoming shows, thereby creating a unique transactional structure that combines entertainment with blockchain technology. This approach enhances viewer engagement and fosters community loyalty, positioning Toonstar for sustained revenue growth through its flagship products.Toonstar plans to expand its product offerings with new animated series and interactive experiences, with specific launches anticipated in 2024. The company is focusing on expanding into international markets, particularly targeting audiences in Europe and Asia by the end of 2025. The recent SEED funding raised in October 2017 will support these initiatives, enabling the development of new franchises and enhancing the technology infrastructure to drive viewer participation and engagement.

## Funding rounds

- Seed, Oct 12, 2017 — Greycroft, Social Starts, Science, Manta Ray Ventures

## Investors

- Greycroft (https://capitalatlas.ai/funds/greycroft) — Seed
- Social Starts (https://capitalatlas.ai/funds/social-starts) — Seed
- Science (https://capitalatlas.ai/funds/science) — Seed
- Manta Ray Ventures (https://capitalatlas.ai/funds/manta-ray-ventures) — Seed