# Tomorrow Ideas

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tomorrow-ideas

- Industry: Software
- Headquarters: Seattle, US
- Website: www.tomorrow.me
- Total disclosed funding: $6.8M
- Latest round: Seed (Jul 17, 2018)
- Investors on record: 13

## About

Tomorrow Ideas, Inc. is an innovative technology company focused on revolutionizing financial planning through digital solutions that empower individuals to manage their future with ease and confidence.Tomorrow Ideas, Inc. was founded in 2016 and is headquartered in Seattle, US. The company specializes in providing digital financial planning tools. In January 2022, Tomorrow Ideas, Inc. was acquired by Ethos Technologies Inc., which has a diverse portfolio of investors including Goldman Sachs and Sequoia Capital. The founder, Joshua Heckathorn, has a history of entrepreneurship, although specific details about other companies he has founded are not available. The company has raised a total of USD 8.91 mn across multiple funding rounds, with the most recent being an investment led by MS&AD Ventures.Tomorrow Ideas, Inc. offers digital financial planning solutions that assist users in managing their life insurance and estate planning needs effectively. Their services are designed to simplify the financial planning process, enabling users to create personalized plans and access essential financial tools online.Tomorrow Ideas, Inc. generates revenue through its innovative digital financial planning tools, providing subscriptions and services aimed at helping customers achieve their financial goals. The company's revenue model is based on direct-to-consumer sales, ensuring customer access to affordable financial planning solutions.Tomorrow Ideas, Inc. aims to enhance its product offerings by developing new digital financial tools and expanding into additional geographic markets, particularly targeting states where their services are currently underrepresented. The company intends to utilize the recent funding of USD 8.91 mn to accelerate these initiatives and further refine its technology platform, aiming for a launch of new features by the end of 2023.

## Funding rounds

- Seed, Jul 17, 2018, $4.2M — Plug and Play, Aflac Corporate Ventures, Flying Fish, Sinai Ventures, Allianz X, Maschmeyer Group Ventures
- Seed, Jul 18, 2017, $2.6M — Maveron, Financial Health Network, Plug and Play, Union Bay Partners, Clocktower Technology Ventures, Curious Capital, Flying Fish, Financial Solutions Lab, Allianz X, Echelon Capital

## Investors

- Maveron (https://capitalatlas.ai/funds/maveron) — Seed
- Financial Health Network (https://capitalatlas.ai/funds/financial-health-network) — Seed
- Plug and Play (https://capitalatlas.ai/funds/plug-and-play) — Seed
- Union Bay Partners (https://capitalatlas.ai/funds/union-bay-partners) — Seed
- Clocktower Technology Ventures (https://capitalatlas.ai/funds/clocktower-technology-ventures) — Seed
- Curious Capital — Seed
- Flying Fish (https://capitalatlas.ai/funds/flying-fish) — Seed
- Financial Solutions Lab — Seed
- Allianz X (https://capitalatlas.ai/funds/allianz-x) — Seed
- Echelon Capital (https://capitalatlas.ai/funds/echelon-capital) — Seed
- Aflac Corporate Ventures (https://capitalatlas.ai/funds/aflac-corporate-ventures) — Seed
- Sinai Ventures (https://capitalatlas.ai/funds/sinai-ventures) — Seed
- Maschmeyer Group Ventures (https://capitalatlas.ai/funds/maschmeyer-group-ventures) — Seed