# Tommy John

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tommy-john

- Industry: Retail
- Headquarters: New York, US
- Website: www.tommyjohn.com
- Latest round: Seed (Mar 6, 2013)
- Investors on record: 2

## About

Tommy John, Inc. is a clothing company that specializes in high-quality undergarments and loungewear, emphasizing comfort, performance, and innovative fabric technology to enhance everyday wear.Founded in 2008 in New York, US, Tommy John, Inc. offers a range of men’s and women’s undergarments. The company was co-founded by Erin Fujimoto and Tom Patterson, who previously worked in the apparel industry. In July 2021, Tommy John secured funding of USD 500,000, bringing the total amount raised to USD 500,000. The company's leadership includes CEO Cheryl Abel-Hodges and co-founder Tom Patterson.Tommy John specializes in high-quality men's and women's undergarments and loungewear, focusing on comfort, performance, and innovative fabric technology. The company's core offerings include underwear, undershirts, sleepwear, and loungewear, designed to provide a distraction-free experience through features such as moisture-wicking, breathability, and flexibility. Their products are predominantly sold in the United States, targeting both direct-to-consumer markets through their website and various retail partnerships.Tommy John's revenue model is primarily based on direct consumer sales through its e-commerce platform and distribution via select retail partners. The company employs a transaction structure where customers can purchase individual items or benefit from multipack offers. Flagship products, such as their signature underwear lines and undershirts, are priced competitively, appealing to a broad demographic of consumers. The pricing strategy includes promotional offers, enhancing customer acquisition and retention.In February 2022, LNK Partners acquired a minority stake in Tommy John, Inc., which will enable the company to focus on accelerating its omnichannel growth. The recent funding will support product expansion and development, as well as market penetration strategies aimed at new geographic regions. Tommy John aims to launch new product lines by mid-2023, targeting increased accessibility for their offerings.

## Funding rounds

- Seed, Mar 6, 2013 — New York Venture Partners, New York Angels

## Investors

- New York Venture Partners (https://capitalatlas.ai/funds/new-york-venture-partners) — Seed
- New York Angels (https://capitalatlas.ai/funds/new-york-angels) — Seed