# Tomfoolery Incorporated

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tomfoolery

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.tomfoolery.com
- Total disclosed funding: $1.7M
- Latest round: Seed (Jan 30, 2013)
- Investors on record: 2

## About

Tomfoolery Incorporated is a digital solutions firm focused on enhancing user engagement through innovative interactive tools and applications tailored for diverse sectors including education and corporate training.Founded in 2012 by CEO Aaron Dishman, Tomfoolery Incorporated is headquartered in San Francisco, US. The company was acquired by Yahoo Inc. in January 2014 for USD 16 mn, marking a significant pivot in its business strategy. Tomfoolery has successfully completed a total of 3 deals.Tomfoolery.com specializes in innovative digital solutions aimed at enhancing user engagement and online experiences. The company’s core product offerings include a suite of interactive tools and applications designed to support businesses in various sectors, including education, entertainment, and corporate training. These products promote user interaction through gamification techniques, allowing for a more immersive experience that addresses the growing demand for engaging content in educational and training environments. Tomfoolery.com primarily serves a diverse clientele, ranging from educational institutions to corporate clients seeking to enhance employee training programs. Geographically, their products are marketed across North America, Europe, and Asia, targeting both established enterprises and startups looking to leverage technology for improved user engagement.The revenue model for Tomfoolery.com is structured around direct-to-consumer sales and B2B partnerships, focusing on subscriptions and licensing of their proprietary tools. Clients are typically engaged through annual subscription services, which provide access to the full suite of products, including any updates and customer support. The pricing structure accommodates a range of customer needs, with various tiers catering to small businesses as well as large organizations. Flagship products with advanced functionalities aimed at maximizing user interaction significantly contribute to the revenue generation strategy. Furthermore, partnerships with educational institutions and corporate entities bolster revenue streams, as these collaborations often involve customized solutions and ongoing service agreements.With the support of recent funding from its acquisition by Yahoo, Tomfoolery Incorporated aims to expand its product offerings and enter new markets. The company is currently designing several new interactive tools set to launch by the end of 2015, focusing on enhanced user engagement features. Additionally, Tomfoolery plans to expand its market reach into Latin America and the Asia-Pacific region by 2016, further bolstering its global presence.

## Funding rounds

- Seed, Jan 30, 2013, $1.7M — Andreessen Horowitz, Morado Ventures

## Investors

- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Seed
- Morado Ventures (https://capitalatlas.ai/funds/morado-ventures) — Seed