# Tomboy Exchange

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tomboy-exchange

- Industry: Consumer Products
- Headquarters: Seattle, US
- Website: www.tomboyx.com
- Total disclosed funding: $15M
- Latest round: Series B (May 7, 2019)
- Investors on record: 9

## About

Tomboy Exchange, Inc. is a US-based company specializing in inclusive underwear designed for diverse body types, offering a range of styles that promote comfort and gender-affirming clothing options.Founded in 2012 and headquartered in Seattle, US, Tomboy Exchange, Inc. focuses on providing quality underwear for individuals of varying sizes and gender identities. The company was co-founded by Fran She/Her and Naomi Gonzalez. In May 2019, the company secured USD 11.020 mn in SERIES B funding led by Craftory, with participation from Gaingels and other investors, bringing the total amount raised to USD 11.020 mn.TomboyX offers a diverse range of premium underwear designed for inclusive fits, catering to individuals across various body types, including sizes ranging from 3XS to 6X. The core product line includes iconic briefs, boy shorts, trunks, boxer briefs, bikinis, hipsters, thongs, and specialized tucking and packing underwear. TomboyX emphasizes all-day comfort and functionality, addressing the needs of customers seeking gender-affirming clothing options that provide both support and style. The company targets a broad customer base, including LGBTQ+ individuals and allies, promoting inclusivity and body positivity. TomboyX products are sold primarily in the United States and Canada, with an expanding focus on international markets, reflecting its commitment to accessibility and diversity in fashion.TomboyX generates revenue through direct-to-consumer sales, primarily via its e-commerce platform. Customers can purchase individual items or explore collections that include various types of underwear and swimwear. The company operates on a straightforward transaction structure, with customers paying for products at the point of sale. Pricing for items is structured to reflect the quality and inclusivity of the designs, appealing to a niche segment that values both comfort and representation in underwear.Following the funding round completed in May 2019, Tomboy Exchange, Inc. plans to utilize the USD 11.020 mn raised to further develop its product offerings. The company is focused on designing new products aimed at expanding its reach and enhancing its existing lines. Additionally, there are strategies in place to enter new markets, although specific regions and timelines have not been detailed.

## Funding rounds

- Series B, May 7, 2019, $11M — Gaingels, Craftory
- Series A, Feb 5, 2018, $2.3M — SBI Investment Korea, TAU, Gaingels, Redbadge
- Seed, Feb 2, 2015, $2M — Sand Hill Angels, Seattle Angel Conference, MergeLane, Women's Capital Connection

## Investors

- Sand Hill Angels (https://capitalatlas.ai/funds/sand-hill-angels) — Seed
- Seattle Angel Conference — Seed
- MergeLane — Seed
- Women's Capital Connection — Seed
- SBI Investment Korea (https://capitalatlas.ai/funds/sbi-investment-korea) — Series A
- TAU (https://capitalatlas.ai/funds/tau) — Series A
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series A, Series B
- Redbadge (https://capitalatlas.ai/funds/redbadge) — Series A
- Craftory (https://capitalatlas.ai/funds/craftory) — Series B