# Tomato Jos

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tomato-jos

- Industry: Agribusiness
- Headquarters: Nigeria
- Website: www.tomatojos.net
- Total disclosed funding: $6.8M
- Latest round: Grant (Nov 2, 2026)
- Investors on record: 4

## About

Tomato Jos is focused on the production and processing of premium tomato products, primarily tomato paste, using locally sourced, ripened tomatoes to deliver rich flavors appealing to both consumers and businesses.Founded in 2014 and headquartered in Kaduna, Nigeria, Tomato Jos specializes in producing high-quality tomato products. The company is led by Mira Mehta, who serves as the CEO. In May 2020, Tomato Jos secured EUR 3.9 mn in Series A funding, led by Goodwell Investments with participation from Acumen Fund and VestedWorld, marking its ongoing growth trajectory in the agricultural sector.Tomato Jos specializes in the production and processing of high-quality tomato products, primarily focusing on tomato paste. The company emphasizes the use of locally grown tomatoes that ripen naturally on the vine, ensuring a rich and sweet flavor profile. Its products are targeted towards individual consumers, restaurants, and food manufacturers within Nigeria, catering to a diverse range of culinary applications. Since the groundbreaking of its processing plant in January 2020, Tomato Jos has established itself as a significant player in the local food processing sector, promoting sustainable practices and community engagement.Tomato Jos generates revenue through the sale of its flagship product, tomato paste, distributed via direct-to-consumer sales and partnerships with retailers and wholesalers. The company supports local agriculture by facilitating partnerships with smallholder farmers, ensuring a steady supply of high-quality tomatoes. Clients typically purchase products in bulk, benefiting from competitive pricing structures, which enhances Tomato Jos's market position and brand loyalty within Nigeria's agricultural landscape.In May 2020, Tomato Jos raised EUR 3.9 mn in Series A funding to support its growth strategies. The company plans to introduce new tomato products and expand its market presence beyond Nigeria, targeting regional markets in West Africa by 2023. The recent funding will be utilized to enhance production capabilities and facilitate entry into new geographic regions, fostering further development within the agricultural sector.

## Funding rounds

- Grant, Nov 2, 2026, $2.5M — AgriFI
- Series A, May 19, 2020, $4.3M — Goodwell Investments, Acumen, VestedWorld

## Investors

- Goodwell Investments (https://capitalatlas.ai/funds/goodwell-investments) — Series A
- Acumen (https://capitalatlas.ai/funds/acumen) — Series A
- VestedWorld (https://capitalatlas.ai/funds/vestedworld) — Series A
- AgriFI — Grant