# TodayTix

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/todaytix

- Industry: Travel & Leisure
- Headquarters: New York, US
- Website: www.todaytix.com/
- Total disclosed funding: $88M
- Latest round: Series A (May 16, 2019)
- Investors on record: 6

## About

TodayTix, Inc. is a digital ticketing platform that offers theater enthusiasts easy access to tickets for a wide array of live performances, enhancing the experience of attending theater.TodayTix, Inc. was founded in 2013 in New York, US, and operates as a ticket sales platform for live theatrical performances. The company was co-founded by Brian Fenty and Merritt Baer. In October 2025, Mari Group acquired TodayTix, Inc. From Link Ventures, Rubicon Venture Capital, SF Capital Group, TYLT Ventures, Walden VC, and Great Hill Partners. Financial terms were not disclosed.

TodayTix specializes in selling theater tickets, providing access to an extensive range of live performances, including musicals and plays like "Drunk Shakespeare," "The Color Purple," and "Amelie." The company primarily serves theatergoers seeking convenient access to tickets for shows in major urban markets such as Chicago, New York City, and London, catering to both locals and tourists interested in live theater.

TodayTix generates revenue through direct ticket sales, functioning as a B2C platform that connects audiences with performance providers. Their ticketing model allows customers to purchase individual tickets for various shows, often through partnerships with theaters, emphasizing accessibility and competitive pricing.

Following the MARI acquisition, TTG will apply its ticketing technology, AI-driven personalization, and partner network across MARI’s global events portfolio expanding categories beyond theatre into sport, art, and lifestyle while deepening audience engagement from discovery to post-event. Secret Cinema’s international footprint remains a strategic lever to grow immersive offerings.

## Funding rounds

- Series A, May 16, 2019, $73M — Great Hill Partners
- Series B, Feb 24, 2016, $9M — Walden VC, SF Capital Group, TYLT Ventures, Rubicon Venture Capital
- Series A, Nov 20, 2014, $6.1M — SF Capital Group, Link Ventures, TYLT Ventures, Rubicon Venture Capital

## Investors

- SF Capital Group — Series A, Series B
- Link Ventures (https://capitalatlas.ai/funds/link-ventures) — Series A
- TYLT Ventures (https://capitalatlas.ai/funds/tylt-ventures) — Series A, Series B
- Rubicon Venture Capital (https://capitalatlas.ai/funds/rubicon-venture-capital) — Series A, Series B
- Walden VC (https://capitalatlas.ai/funds/walden-vc) — Series B
- Great Hill Partners (https://capitalatlas.ai/funds/great-hill-partners) — Series A