# toBe Marketing

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tobe-marketing

- Industry: Marketing/Advertising
- Headquarters: Tokyo, Japan
- Website: www.tobem.jp
- Total disclosed funding: $11M
- Latest round: Series C (Oct 18, 2019)
- Investors on record: 7

## About

Based in Japan, toBe Marketing, Inc. engages in designing innovative technological solutions to enhance operational efficiency across diverse sectors, focusing on automating tasks and improving user experience.toBe Marketing, Inc. specializes in delivering technology solutions that streamline operational processes for enterprises. Founded in 2015 and headquartered in Tokyo, Japan, the company has completed six deals, with the latest funding round being Series C in November 2023, raising JPY 570.000 mn. Investors in this round included DNX Ventures, Hakuhodo DY Ventures, Mizuho Capital, NTT DOCOMO Ventures, SMBC Venture Capital, and Salesforce Ventures. The company's total amount raised now stands at JPY 570.000 mn, with a current valuation of JPY 4,349.176 mn.The company specializes in providing a range of innovative technological solutions designed to enhance operational efficiency and user experience across various sectors. Their core product offerings prioritize software applications that streamline processes for enterprises, focusing on automating routine tasks, improving data management, and facilitating real-time communication. These solutions target industries such as logistics, healthcare, and retail, addressing critical use cases like supply chain optimization, patient tracking, and customer engagement. The company serves a diverse client base, including small to medium-sized businesses and larger corporations across global markets such as North America, Europe, and Asia. Since their launch, the company has positioned itself as a significant player in the tech space by integrating user-friendly interfaces and robust analytic capabilities into its products, enabling end-users to leverage these tools for enhanced productivity.The company's revenue model revolves around a combination of subscription-based services and direct sales of proprietary software products. Clients typically engage in annual contracts that provide access to multiple software solutions, with pricing tiers catering to different organizational needs and sizes. Flagship products come with varying pricing structures depending on the features and scalability required by the customer. Transactions are primarily structured as B2B agreements, allowing the company to partner with enterprises to implement these software solutions into their existing infrastructures. This facilitates seamless integration and ongoing support, contributing to sustained revenue through renewals and upgrades. The firm's focus on building long-term relationships with clients ensures a steady income flow through regular transactions and service enhancements.As of November 2023, toBe Marketing, Inc. is strategizing for future growth by focusing on the development of new products and expanding into new markets. The company has plans to launch enhanced software solutions aimed at improving data analytics capabilities in early 2024. Additionally, they are targeting expansion into the Southeast Asian markets by mid-2024. The recent Series C funding of JPY 570.000 mn will be utilized to support these initiatives, enabling the company to enhance its product offerings and facilitate market entry strategies. Notably, in November 2023, toBe Marketing Co., Ltd. exited all its stake in Fujitsu, although financial terms of this deal were not disclosed.

## Funding rounds

- Series C, Oct 18, 2019, $5.3M — SMBC Venture Capital, DNX Ventures, Mizuho Capital, NTT DOCOMO Ventures, Salesforce Ventures, Hakuhodo DY Ventures
- Series B, Oct 4, 2017, $3.5M — Mitsubishi UFJ Capital, SMBC Venture Capital, DNX Ventures, Mizuho Capital, Salesforce Ventures
- Series A, Jun 14, 2016, $1.9M — DNX Ventures, Salesforce Ventures

## Investors

- DNX Ventures (https://capitalatlas.ai/funds/dnx-ventures) — Series A, Series B, Series C
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series A, Series B, Series C
- Mitsubishi UFJ Capital (https://capitalatlas.ai/funds/mitsubishi-ufj-capital) — Series B
- SMBC Venture Capital (https://capitalatlas.ai/funds/smbc-venture-capital) — Series B, Series C
- Mizuho Capital (https://capitalatlas.ai/funds/mizuho-capital) — Series B, Series C
- NTT DOCOMO Ventures (https://capitalatlas.ai/funds/ntt-docomo-ventures) — Series C
- Hakuhodo DY Ventures (https://capitalatlas.ai/funds/hakuhodo-dy-ventures) — Series C