# TJ Dharam Global Foods Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tj-dharam-global-foods-private

- Industry: Logistics & Distribution
- Headquarters: Chennai, India
- Website: www.kandeefactory.com
- Total disclosed funding: $0.2M
- Latest round: Seed (Aug 6, 2022)
- Investors on record: 3

## About

TJ Dharam Global Foods Private Limited specializes in producing plant-based candy products, providing healthier alternatives to traditional confectionery. They focus on unique offerings made from natural ingredients for health-conscious consumers.Founded in 2013 in Chennai, India, TJ Dharam Global Foods Private Limited operates in the food sector, creating innovative plant-based candies. The company was established by Anusha Dharam and Mahesh Dharam, with Mahesh also serving as the CEO. The firm has raised a total of INR 13.78 million across 2 funding deals, with the latest Seed round occurring on August 6, 2022, led by AH Ventures and supported by Keiretsu Forum and Polaris Family Office.KANDEEFACTORY, a brand under TJ Dharam Global Foods, offers a diverse array of plant-based candy products such as Marshmelts and Toonpops. These treats are crafted from natural ingredients, targeting health-conscious consumers who seek guilt-free indulgences. The company primarily serves urban consumers across India, focusing on sustainability and wellness within the growing market for vegan-friendly options.In 2023, KANDEEFACTORY reported a revenue of INR 346,941.9. The company utilizes direct-to-consumer sales through its online platform, offering individual products and subscription services to encourage repeat purchases. Their competitive pricing strategy aims to engage both retail and wholesale markets, supporting a broad distribution of their products.Following the recent Seed funding round of INR 13.78 million in August 2022, TJ Dharam Global Foods Private Limited plans to enhance product development and expand into new geographic markets. The funding will support initiatives for launching new plant-based candies and targeting consumers in additional urban areas across India by the end of 2023.

## Funding rounds

- Seed, Aug 6, 2022, $0.2M — Keiretsu Forum, ah! Ventures, Polaris Family Office

## Investors

- Keiretsu Forum — Seed
- ah! Ventures (https://capitalatlas.ai/funds/ah-ventures) — Seed
- Polaris Family Office — Seed
