# Timers

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/timers

- Industry: Internet
- Headquarters: Tokyo, Japan
- Website: www.pairy.com
- Total disclosed funding: $1M
- Latest round: Series A (Dec 18, 2013)
- Investors on record: 4

## About

Based in Japan, Timers operates "Pairy", a social application designed specifically for adult couples to deepen their relationships through shared experiences and memories.Founded in 2012, Timers is a technology firm based in Tokyo, Japan that specializes in developing relationship-enhancing applications for couples. The company has not undergone any significant changes in its business model since its inception. Timers is led by CEO Ricki Sørensen and has successfully raised a total of USD 0.970 mn through a SERIES A funding round completed in December 2013, with investors including East Ventures, ITOCHU Technology Ventures, Incubate Fund, and NTT DOCOMO Ventures.Pairy is a specialized app designed exclusively for adult couples to enhance their relationship through shared experiences and memories. The application offers features such as anniversary countdowns, photo sharing with comments, and organizational tools for favorite memories. Users can engage with each other through interactive question cards, allowing them to build deeper connections by answering prompts about their impressions and experiences together. Additionally, Pairy facilitates the easy sharing of movie and outing plans with a single tap, streamlining the process of scheduling dates. The app also includes a unique calendar function tailored for couples, providing reminders and countdowns for important dates. Pairy serves a diverse client base primarily in Japan, catering to couples in their 20s and 30s seeking to enrich their romantic experiences.The revenue model for Pairy centers around subscription services and partnerships, enabling users to access premium features within the app. Users can engage with the platform through a subscription that unlocks additional functionalities, enhancing their experience. The app generates revenue through exclusive offers at various venues, such as hot springs and rental services, available to users across Japan. While specific pricing details for subscriptions and premium features are not disclosed, the model is structured to attract a broad demographic of adult couples seeking to strengthen their relationships. The emphasis on user experience and convenience positions Pairy as a valuable service for its clientele, promoting ongoing engagement and loyalty.Following the most recent financing round in December 2013, Timers plans to utilize the raised funds to enhance the current functionalities of Pairy and expand its user base. Future initiatives include the development of new features aimed at improving user interaction and engagement within the app. Additionally, there are plans to explore expansion into other Asian markets, with a focus on regions like South Korea and Taiwan by 2024, to reach more couples looking for relationship enhancement solutions.

## Funding rounds

- Series A, Dec 18, 2013, $1M — ITOCHU Technology Ventures, Incubate Fund, East Ventures, NTT DOCOMO Ventures

## Investors

- ITOCHU Technology Ventures (https://capitalatlas.ai/funds/itochu-technology-ventures) — Series A
- Incubate Fund (https://capitalatlas.ai/funds/incubate-fund) — Series A
- East Ventures (https://capitalatlas.ai/funds/east-ventures) — Series A
- NTT DOCOMO Ventures (https://capitalatlas.ai/funds/ntt-docomo-ventures) — Series A