# TIFIN AMP

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tifin-amp

- Industry: Software
- Headquarters: Boulder, US
- Website: www.tifinamp.com
- Total disclosed funding: $10M
- Latest round: Series A (May 19, 2023)
- Investors on record: 1

## About

Founded in 2022 and based in Boulder, US, TIFIN AMP specializes in AI-powered distribution intelligence, transforming data into actionable insights for financial services professionals.TIFIN AMP provides an AI-powered platform tailored for asset managers, wholesalers, and financial advisors. The company was founded in Boulder, US, in 2022. In May 2023, TIFIN AMP raised USD 10 mn in Series A funding led by Motive Partners, marking a significant milestone in its capital development. The total amount raised to date stands at USD 10 mn.TIFIN AMP™ is an AI-powered distribution intelligence platform designed to transform data into actionable insights for asset managers, wholesalers, and financial advisors. The platform utilizes proprietary algorithms and machine learning to analyze complex data, facilitating enhanced decision-making and resource allocation across sales channels. TIFIN AMP™ caters to the financial services industry, focusing on improving engagement and efficiency within sales teams by providing real-time analytics and tailored opportunities. Key functionalities include a Sales Intelligence Hub that enables asset management leadership to create and deploy initiative-based opportunities, as well as a scoring system that prioritizes advisors ready to engage. TIFIN AMP™ serves a diverse client base, including distribution leaders and financial advisory firms primarily in North America and Europe.TIFIN generates revenue through a subscription-based model, wherein clients pay for access to its suite of services, including TIFIN AMP™. The platform's transaction structure is primarily B2B, targeting asset managers and financial institutions that seek to enhance their distribution efficiency and client engagement. Clients typically subscribe to various tiers of service that may involve different functionalities and analytics capabilities, based on their specific needs and business objectives. The subscription fees are reflective of the comprehensive features offered, including advanced data analytics, machine learning insights, and integration support. TIFIN AMP™ is designed to drive user engagement and increase sales effectiveness, ultimately aiming to improve the overall performance of its clients in a competitive marketplace.Following its recent Series A funding round in May 2023, TIFIN AMP plans to leverage the USD 10 mn raised to enhance its product offerings and expand its market reach. The company is focused on developing new features within its platform to better cater to the evolving needs of its clients in financial services. There are plans to enter new markets in Asia and Australia by the end of 2024, aiming to establish a footprint in regions that present significant growth opportunities in the financial sector.

## Funding rounds

- Series A, May 19, 2023, $10M — Motive Partners

## Investors

- Motive Partners (https://capitalatlas.ai/funds/motive-partners) — Series A