# Tiff's Treats Holdings

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tiff-s-treats-holdings

- Industry: Food
- Headquarters: Austin, US
- Website: www.cookiedelivery.com
- Total disclosed funding: $25M
- Latest round: Series D (Nov 15, 2017)
- Investors on record: 2

## About

Tiff's Treats Holdings Ltd. is a delivery service that specializes in warm, freshly baked cookies and dessert items, focusing on immediate gratification for customers.Tiff's Treats Holdings Ltd. operates a cookie delivery service, offering a variety of fresh baked goods across the United States. Founded in 1999 in Austin, US, the company has made strategic pivots to enhance its delivery model. The company has raised USD 30.00 mn in its latest funding round in November 2021 from investors including CIC Partners and Morgan Stanley Expansion Capital. Tiff's Treats has raised a total of USD 30.00 mn, with a current company valuation of USD 500.00 mn.Tiff's Treats specializes in the delivery of warm, freshly baked cookies and related dessert items. Their primary offerings include a variety of cookie flavors, including their signature chocolate chip cookies, as well as seasonal items such as Cookie Pies and Banana Nut cookies. The company leverages an on-demand delivery model, allowing customers to receive their products warm and ready to enjoy, which addresses the consumer desire for immediate gratification and comfort food. Tiff's Treats caters to a diverse clientele ranging from individual consumers seeking a sweet treat to corporate clients looking for gifts or catering options for special events. The company operates in numerous markets across the United States, including major cities such as Atlanta, Austin, Dallas, Houston, and Los Angeles, effectively serving a broad geographic customer base.Tiff's Treats generates revenue through direct-to-consumer sales of its baked goods, primarily facilitated via their mobile app and website. Customers place orders for individual items or bundled gifts, such as Birthday Bundles or Cookie Trays, with the convenience of on-demand delivery. The pricing structure is designed to cater to a wide audience, featuring flagship products that resonate with both casual buyers and special occasion customers. The company also has a rewards program that encourages repeat business by allowing customers to accumulate points with every purchase that can be redeemed for free treats or other incentives. Tiff's Treats capitalizes on their unique warm delivery concept, fostering customer loyalty and driving revenue growth through their innovative offerings and user-friendly ordering experience.In November 2021, Tiff's Treats Holdings Ltd. raised USD 30.00 mn in growth funding to expand its network of retail distribution points and enhance its direct-to-consumer e-commerce and delivery technology platforms. The company is focused on launching new dessert items and expanding into additional markets across the United States, with plans to increase its presence in cities not currently served. The substantial funding will support these initiatives, allowing Tiff's Treats to develop its product line and improve delivery logistics.

## Funding rounds

- Series D, Nov 15, 2017, $25M — Morgan Stanley Expansion Capital
- Series C, Aug 17, 2015 — Capstar Partners

## Investors

- Capstar Partners (https://capitalatlas.ai/funds/capstar-partners) — Series C
- Morgan Stanley Expansion Capital (https://capitalatlas.ai/funds/morgan-stanley-expansion-capital) — Series D