# Tienda Pago

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tienda-pago

- Industry: Financial Services
- Headquarters: Mexico City, Mexico
- Website: www.tiendapago.com
- Total disclosed funding: $20M
- Latest round: Series B (Oct 11, 2022)
- Investors on record: 8

## About

Tienda Pago is a digital financial service provider in Mexico, specializing in facilitating funding solutions for small businesses, particularly in the beverage and grocery sectors.Founded in 2014 and headquartered in Mexico City, Mexico, Tienda Pago operates as a financial services company focusing on small business loans. The company was co-founded by Dan Cohen, Daniel Sternberg, and Gabriel Sternberg. In October 2022, Tienda Pago successfully raised USD 12.00 mn in a Series B funding round, co-led by IDC Ventures and Women’s World Banking, along with participation from Alumni Ventures Group and returning investors such as Accion and Kaszek Ventures. This funding brought the total amount raised by the company to USD 12.00 mn.Tienda Pago offers a digital financial service tailored primarily for small businesses in the beverage and grocery sectors in Mexico. Their core product enables merchants to apply online for financial support using their official identification (INE), proof of residency, and purchase receipts from their businesses. This service allows users to access funds quickly, with a repayment period of seven days after which the credit line is replenished. Tienda Pago's solutions address cash flow challenges faced by small merchants by facilitating access to working capital, primarily serving urban centers like Mexico City.Tienda Pago generates revenue through transaction fees associated with its lending services to small businesses. The transaction structure is primarily B2B, where merchants utilize the platform to receive operational funds. Clients incur charges only when they draw on their credit lines, ensuring transparency without hidden fees. The fee structure involves a defined percentage of the borrowed amount upon repayment, promoting ongoing client relationships and effective cash flow management.In October 2022, Tienda Pago raised USD 12.00 mn in Series B funding, which will be used to enhance support for small businesses, particularly convenience stores. The company plans to design and launch new financial products aimed at improving access to credit for small retailers. Additionally, Tienda Pago aims to expand its operations into new geographic regions within Mexico, targeting underserved markets to further support small business growth.

## Funding rounds

- Series B, Oct 11, 2022, $12M — Oikocredit, Accion, QED Investors, Kaszek Ventures, Alumni Ventures Group, Women's World Banking, Agrega Partners, IDC Ventures
- Series A, Apr 3, 2018, $7.5M — Oikocredit, Accion, QED Investors, Kaszek Ventures, Agrega Partners

## Investors

- Oikocredit (https://capitalatlas.ai/funds/oikocredit) — Series A, Series B
- Accion (https://capitalatlas.ai/funds/accion) — Series A, Series B
- QED Investors (https://capitalatlas.ai/funds/qed-investors) — Series A, Series B
- Kaszek Ventures (https://capitalatlas.ai/funds/kaszek-ventures) — Series A, Series B
- Agrega Partners — Series A, Series B
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Series B
- Women's World Banking — Series B
- IDC Ventures — Series B