# Tidal Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tidal-labs

- Industry: Internet
- Headquarters: New York, US
- Website: www.tid.al
- Total disclosed funding: $0.5M
- Latest round: Seed (Jan 1, 2015)
- Investors on record: 3

## About

Tidal Labs, Inc. is a content marketing platform that connects brands with influencers, enabling effective audience engagement and content creation. The company fosters creator networks across various industries to enhance brand visibility and marketing strategies.Founded in 2009 in New York, US, Tidal Labs specializes in influencer marketing, providing a platform for brands to collaborate with content creators. The current CEO is Matthew Myers. In May 2015, Tidal Labs raised USD 150,000 in VENTURE DEBT funding from Lighter Capital, bringing the total amount raised to USD 500,000. The company has completed four deals to date.Tidal Labs specializes in providing a comprehensive content marketing platform designed to foster creator community networks. Their core offerings enable brands to collaborate with a diverse array of influencers, facilitating content creation, audience engagement, and conversion strategies. The platform serves as a central hub for managing campaigns, allowing brands to leverage the reach and creativity of hundreds of influencers across various niches, including beauty, fashion, home design, and parenting. Key clients include prominent bloggers and influencers such as Diana Elizabeth and Coco Bassey, contributing to a robust ecosystem that enhances brand visibility. Tidal Labs operates primarily in the North American market, focusing on major urban centers where influencer marketing is increasingly prevalent.Tidal Labs generates revenue through a structured partnership model that connects brands with content creators. Clients typically engage with the platform via subscription agreements, which facilitate ongoing access to influencer networks and campaign management tools. Each engagement is tailored to the specific needs of the brand, allowing for flexibility in pricing plans based on the scale and scope of campaigns. The structure emphasizes B2B transactions where brands pay for strategic access to influencer content and metrics that drive engagement and conversions. The platform's effectiveness is underscored by its recognition in industry awards, reflecting its position as a leading choice for brands seeking to enhance their marketing efforts through influencer collaborations.As of now, there are no specific details regarding upcoming product launches or expansions into new markets. However, the recent funding of USD 150,000 raised in May 2015 will be used to support Tidal Labs' growth initiatives. The company aims to strengthen its platform capabilities and enhance its offerings to better serve its client base.

## Funding rounds

- Seed, Jan 1, 2015 — Supernode Ventures
- Seed, Feb 2, 2014, $0.5M — Great Oaks Venture Capital
- Seed, Aug 1, 2009 — DreamIt Ventures

## Investors

- DreamIt Ventures (https://capitalatlas.ai/funds/dreamit-ventures) — Seed
- Great Oaks Venture Capital (https://capitalatlas.ai/funds/great-oaks-venture-capital) — Seed
- Supernode Ventures (https://capitalatlas.ai/funds/supernode-ventures) — Seed