# TickX

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tickx

- Industry: Internet
- Headquarters: London, UK
- Website: www.tickx.co.uk
- Total disclosed funding: $5M
- Latest round: Series A (Dec 22, 2017)
- Investors on record: 2

## About

TickX Limited is a marketing platform focused on optimizing ticket sales and enhancing revenue generation for sectors in the experience economy, such as entertainment and live events.TickX Limited, founded in 2015 and headquartered in London, UK, operates a marketing platform that enhances ticket sales for attractions, theatres, and live events. The company has engaged in 4 deals, with the most recent one occurring on July 1, 2019, when it raised GBP 893 thousand in funding from returning investors Business Growth Fund and 24Haymarket. The total amount raised by TickX to date stands at GBP 890 thousand, with a current valuation of GBP 14.67 million. It was co-founded by Sam Coley and Steve Pearce, who is also the CEO of the company.TickX offers a sophisticated marketing platform designed for ticket sales optimization across the experience economy, including entertainment and live events. Its product suite features advanced pricing tools that autonomously adjust ticket prices to maximize revenue, as well as support for post-purchase engagement, such as ticket upgrades and self-service options. The platform integrates with existing ticketing systems, enabling a branded booking experience that streamlines workflows. TickX operates in over 24 cities globally, including key markets in the United Kingdom, North America, and parts of Europe.TickX generates revenue through a partnership model, facilitating transactions between ticketing systems and end consumers. Clients engage with TickX via subscription agreements, using tools like TickX Flows, Pricing Genius, and PostRev to enhance ticket sales and customer engagement. Revenue structures typically involve B2B partnerships, allowing clients to leverage TickX's marketing analytics and automation features for improved consumer sales. Pricing plans are customized based on client needs and integration scale, ensuring tailored solutions for the entertainment and attractions industries.Following the recent funding round in July 2019, TickX plans to utilize the raised capital to further develop its marketing platform and enhance its offerings in the experience economy. The company is focused on expanding into new geographic markets, specifically targeting additional regions in North America and Europe by the end of 2023. This strategic expansion aims to leverage the existing client base while introducing new product features to increase market presence.

## Funding rounds

- Series A, Dec 22, 2017, $4M — BGF Investment Management
- Seed, Sep 16, 2016, $1M — 24Haymarket

## Investors

- 24Haymarket (https://capitalatlas.ai/funds/24haymarket) — Seed
- BGF Investment Management (https://capitalatlas.ai/funds/bgf-investment-management) — Series A