# Tianshi Henian

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tianshi-henian

- Industry: Media
- Headquarters: Shanghai, China
- Website: www.thestars.com
- Total disclosed funding: $8M
- Latest round: Series A (Dec 26, 2016)
- Investors on record: 2

## About

Tianshi Henian is a domain parking service that generates revenue through advertisements while facilitating domain sales. Their offerings cater to individuals and businesses seeking memorable domains for their online presence.Founded in 2011 and headquartered in Shanghai, China, Tianshi Henian operates as a domain parking service. The company has completed one deal to date, with its most recent funding round being a Series A in December 2016, where it raised USD 8.00 mn from Qiming Venture Partners and Bilibili Inc.The company associated with the domain thestars.com primarily functions as a domain parking service, utilizing Sedo Domain Parking to generate revenue through the advertisement of available domain names. The core offering of this service is the facilitation of domain sales, allowing domain owners to showcase their domains for potential buyers while also generating traffic through advertisements. This model primarily serves individuals and businesses looking to purchase memorable domains for their online presence, thus targeting a wide array of customers ranging from startups to established enterprises across various industries. Geographic markets for these offerings span globally, as domain names are not restricted by physical borders and can cater to audiences in numerous countries. The end users of this service are typically internet entrepreneurs, digital marketers, and web developers, all of whom seek meaningful domain names that enhance their branding strategies.The revenue structure for the company revolves around transactions facilitated by the sale of domain names through its parking service. Typically, transactions occur directly between the domain owner and interested buyers, enabling a straightforward exchange of funds for domain ownership rights. The business may operate on a commission basis, wherein a percentage of the sale price is retained as revenue. Various pricing plans can be established based on the perceived value of the domain, with high-demand domains commanding premium prices. The primary revenue-generating service is the sale of registered domain names, which may include trademarked or premium domains known for their market appeal. This framework allows the company to capitalize on the growing demand for digital real estate in an increasingly online-dependent economy.In December 2016, Tianshi Henian raised USD 8.00 mn of Series A funding from new investors Qiming Venture Partners and Bilibili Group. The company plans to utilize this funding to enhance its domain parking services and expand into new geographic markets. Specifically, Tianshi Henian aims to target markets in North America and Europe by the end of 2023, focusing on increasing its user base and developing new products that streamline the domain purchasing process.

## Funding rounds

- Series A, Dec 26, 2016, $8M — Qiming Venture Partners, Bilibili Inc.

## Investors

- Qiming Venture Partners (https://capitalatlas.ai/funds/qiming-venture-partners) — Series A
- Bilibili Inc. — Series A