# Thunder Industries

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/thunder-industries

- Industry: Marketing/Advertising
- Headquarters: San Francisco, US
- Website: www.makethunder.com
- Total disclosed funding: $13M
- Latest round: Series B (Apr 22, 2016)
- Investors on record: 8

## About

Thunder Industries focuses on enhancing advertising efficiency through advanced technology platforms, offering tools for ad creation, management, and measurement, tailored to brands' strategic needs.Founded in 2008 in San Francisco, US, Thunder Industries specializes in advertising technology solutions. The company has successfully completed 10 deals, with the latest funding round occurring in November 2018. Thunder Industries raised USD 6.84 mn during this round, which equals the total amount raised. The company’s leadership includes CEO Clara Mazurok, alongside founders Ahmed Shehata, Mandeep Gill, Raunak Singh, and Sabine Fries.Thunder Experience Cloud provides a robust suite of products aimed at improving advertising strategies. Key offerings include a Creative Management Platform (CMP), Dynamic Creative Optimization (DCO) solution, ad serving capabilities, and experience measurement tools. The CMP facilitates the production and trafficking of ads across diverse formats, while the DCO creates personalized advertising experiences based on audience data. Their measurement tools deliver insights on customer journeys and ad performance, primarily serving clients in retail, finance, and technology across North America and Europe.Thunder Industries operates on a B2B revenue model, where brands subscribe to access the platform's comprehensive tools for ad management and measurement. Clients typically enter into annual contracts that enable them to utilize the CMP and DCO features, thereby enhancing their advertising effectiveness and optimizing their return on investment through advanced automation.Thunder Industries plans to leverage its recent funding of USD 6.84 mn from November 2018 to develop new products and expand its market presence. Future offerings are expected to enhance the existing suite, focusing on advanced analytics and automation tools by late 2024. The company aims to penetrate new markets, specifically targeting regions in Asia and Latin America by 2025, aligning with their growth strategy.

## Funding rounds

- Series B, Apr 22, 2016, $1.9M — Asset Management Ventures, Aperiam Ventures
- Series B, Sep 29, 2015, $7M — WI Harper Group, Asset Management Ventures, Wavemaker Partners, Social Starts, KLP Enterprises, Bulldog Innovation Group
- Series B, Apr 24, 2015, $1.8M — Asset Management Ventures, LaunchCapital, Wavemaker Partners, Social Starts
- Series A, Feb 2, 2012, $2.3M — LaunchCapital

## Investors

- LaunchCapital (https://capitalatlas.ai/funds/launchcapital) — Series A, Series B
- Asset Management Ventures (https://capitalatlas.ai/funds/asset-management-ventures) — Series B
- Wavemaker Partners (https://capitalatlas.ai/funds/wavemaker-partners) — Series B
- Social Starts (https://capitalatlas.ai/funds/social-starts) — Series B
- WI Harper Group (https://capitalatlas.ai/funds/wi-harper-group) — Series B
- KLP Enterprises — Series B
- Bulldog Innovation Group (https://capitalatlas.ai/funds/bulldog-innovation-group) — Series B
- Aperiam Ventures (https://capitalatlas.ai/funds/aperiam-ventures) — Series B