# Throtle

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/throtle

- Industry: Marketing/Advertising
- Headquarters: Red Bank, US
- Website: www.throtle.io
- Latest round: Series A (Jun 15, 2016)
- Investors on record: 2

## About

Throtle, Inc. provides advanced identity solutions for the healthcare sector, focusing on identity graph development and data onboarding services to enhance marketing strategies and audience engagement for healthcare professionals and consumers.Founded in 2015 and based in Red Bank, US, Throtle, Inc. specializes in identity solutions tailored to the healthcare industry. The company has been active in securing funding, with its last significant funding event occurring on December 12, 2017, led by TransUnion as part of a Series B funding round. CEO Paul Chachko has guided the company since its inception, driving its growth and strategic direction.Throtle specializes in providing identity solutions tailored to the healthcare sector, focusing on comprehensive identity graphs for both healthcare professionals (HCPs) and consumers. Their core offerings include data onboarding, identity graph licensing, and PLD passback services, designed to enhance audience engagement and optimize marketing outcomes. Throtle's services enable healthcare marketers to seamlessly activate and onboard their target audiences, ensuring accurate messaging and compliance with privacy standards. The company’s technology merges online and offline data to create dynamic, anonymized profiles, serving a diverse client base that includes pharmaceutical manufacturers, healthcare agencies, health plans, hospitals, and medical device firms primarily in the United States.Throtle generates revenue through a structured model encompassing subscription-based services and licensing agreements with clients. The company’s revenue streams are primarily derived from its identity graph licensing, which clients utilize to enhance their marketing strategies and audience targeting initiatives. Clients engage in transactions that involve the activation of HCP and consumer audiences, using Throtle's platform to access data solutions that drive better engagement and measurable outcomes. Specific pricing structures align with the scale and complexity of each client’s needs, ensuring tailored solutions that support varied healthcare marketing use cases. The company’s flagship offerings, including the HCP Identity Graph and Consumer Identity Graph, play a pivotal role in forming the basis of its commercial transactions within the healthcare industry.Throtle, Inc. is focused on expanding its product offerings and geographic reach. The company is in the process of designing new products aimed at enhancing its identity solutions, with plans to launch these innovations in the upcoming year. Throtle aims to enter additional markets beyond the United States, although specific regions have not been disclosed. Recent funding from the Series B round led by TransUnion will support these initiatives, enabling Throtle to invest in technology development and market expansion efforts.

## Funding rounds

- Series A, Jun 15, 2016 — Abry Partners, NewSpring

## Investors

- Abry Partners (https://capitalatlas.ai/funds/abry-partners) — Series A
- NewSpring (https://capitalatlas.ai/funds/newspring) — Series A