# ThriveOn

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/thriveon

- Industry: Healthcare Specialists
- Headquarters: San Francisco, US
- Website: www.thriveon.com
- Latest round: Seed (Jun 1, 2013)
- Investors on record: 2

## About

ThriveOn specializes in multimedia products, particularly documentaries, focusing on personal empowerment and social justice to inspire societal change. Their impactful content resonates with a diverse audience seeking alternative solutions to conventional challenges.Founded in 2012 and headquartered in San Francisco, US, ThriveOn creates multimedia documentaries that explore themes of empowerment and social justice. The company was established by Layo Olusola, with Sam Bloedow as the current CEO. ThriveOn has conducted one deal, with its most recent funding round occurring in June 2013 when they raised SEED financing from TEEC Angel Fund and Rock Health, though the financial terms were not disclosed.ThriveOn primarily offers a range of multimedia products focused on documentaries and educational content aimed at exploring themes of personal empowerment, social justice, and alternative solutions to conventional challenges. Their flagship products, 'THRIVE' and 'THRIVE II', are unconventional documentaries that investigate the underlying structures of power and propose innovative strategies for reclaiming personal agency and fostering societal change. Released over two decades, these films combine insights from various disciplines, including science, consciousness, and activism, and were designed to reach a broad audience of truth seekers and solutionaries, impacting tens of millions globally. The customer base primarily includes individuals interested in alternative health, environmental sustainability, and social equity, with a strong presence in North America and expanding interest in Europe and Australia. The accessibility of their content through free platforms has facilitated widespread engagement and distribution, allowing users to access and share these resources with their communities.ThriveOn's revenue model centered around the distribution of its documentary films and related educational content through a direct-to-consumer approach. The company engaged its audience primarily through free access to its films, encouraging viewership and sharing, which expanded its reach without traditional sales transactions. This model supports a grassroots movement, where the emphasis is on community engagement and shared learning rather than direct purchases. The company may have generated revenue through partnerships and sponsorships that align with its mission, as well as potential donations from its audience who resonate with its vision for societal change. By fostering a network of informed and engaged users, ThriveOn reinforced its brand and its mission to empower individuals with knowledge and actionable solutions.ThriveOn aims to enhance its impact by launching new documentary projects that delve deeper into social justice topics, with anticipated releases planned for 2024. The company is also focusing on expanding its reach into European and Australian markets by 2025, tapping into communities interested in its transformative content. The SEED financing raised in June 2013 will support these initiatives by facilitating production costs and marketing efforts, strengthening their presence in targeted regions.

## Funding rounds

- Seed, Jun 1, 2013 — TSVC, Rock Health

## Investors

- TSVC (https://capitalatlas.ai/funds/tsvc) — Seed
- Rock Health (https://capitalatlas.ai/funds/rock-health) — Seed